.: Using Audio In Your Direct Sales Business
By:Annette Yen
Category:Home / Business / Sales
If you've been around the Internet for more than a week or so you know that everything is hopping and moving fast and that using audio, webcasting and podcasting are where it's at.
Most direct sales representatives are content building their business using the traditional means and supporting their downline with phone calls and emails. But, let me tell you, if you're not exploring the use of audio with your direct sales business you're missing out not only on profits, but also on FUN!
Here are some quick ideas for making use of audio with your direct sales business:
1. Recruiting - Record a 4-5 minute audio about your career opportunity. Load the audio up on a one page sales letter or onto a voice mail for potential recruits to dial in and listen. You can even turn this into a weekly or monthly podcast and update the general information with specific company recruiting specials, interviews with top sellers in your company or with the company founders.
2. Customer service - Have a weekly audio newsletter for your customers. Do product spotlights from your catalog, talk about monthly specials and have customers call in their testimonies on how your product has worked for them. Do customer contest drawings and get your listeners involved.
3. Bookings - Create a hostess hotline audio series where hostesses can listen to tips on getting ready for your home party and load that up on a password protected webpage. Don't let this replace personal contact with you, rather make it a convenient way to communicate all those things that you always need to tell your hostess and a fun way for her to listen to it uninterrupted at midnight when all her kids are in bed... and you are too!
4. Downline - Do a weekly or monthly podcast meeting for your downline. Celebrate accomplishments, talk about products and specials, update them on any corporate news and do new recruit intros or interviews with top producers. Have a series of audio trainings for new recruits that include how to book a party, how to conduct a party, recruiting ideas, how to use the company resources, etc. Make it fun and involve others in your group as well. This is especially helpful when you have a large group of out of town downline who might feel neglected if you're having only local fact to face meetings.
This list is just a start of all that you can do with audio for your direct sales business. It really is fun and not too difficult either. You can go as simple as just purchasing an inexpensive MP3 player/recorder up to getting a full system to record via your computer. Help and resources abound on how to take it from recording to the point of getting it to the listener. Start simple, play with it and then expand into more as your time and budget allows, but just do it! You and your business will be glad you did!
Article Source: http://www.articles32.com
Annette Yen has 20 years of direct sales experience and is currently with www.funontheark.com. She loves sharing ideas with other direct sales moms. Sign up for her free direct sales audio ecourse at www.directsalestools.com.
.: New Sales Articles
1). Persuade People and Earn Higher
In business, the primary goal is to succeed. Focusing on four basic principals can increase your sales by up to 300% or more
2). Sales And Marketing - Let Others Do The Work
Why let your advertising rep do all the work when you have a sales force right in your own back yard, and you might not even know it.
3). How To Retain Your Top Sales People
Retaining top salespeople should be the first priority of any sales manager.
4). Free Mortgage Leads
How to generate free mortgage leads to market to
5). Give Them a Reason
When you go to buy a car, do you like going to the dealership? Maybe you like all of the pristine cars and the way the new cars smell, but the salespeople can drive you crazy!
6). Using Testimonials To Create High-Impact Sales Letters
One of the best tools you can use to help convince readers that they need your product or service is a testimonial from a satisfied customer.
7). On The Importance Of Automation In Business
Sales and how to manage it is so important in every business today and automating could just mean an increase in productivity.
.: Top Sales Articles
1). Forget the Eagle, Peacock, Owl or Dove ... are you a Canary?
You may be familiar with the Eagle, Peacock, Dove and Owl from the program that identifies your behavioral social style. This isn't about any of those birds. It’s about being a Canary - or not!
From the early 1900's to the mid 1980's, coal miners around the world used canaries deep in the mines to alert them to dangerous levels of carbon monoxide gas.
2). The Sales Training Series: Dealing With Sales Objections and Stalls
Most salespeople think of “stalls” and “objections” as synonyms. Wrong. Stalls and objections are both things you may hear after you have asked for commitment, but an objection is a specific reason not to buy. In a stall—“I need to think about it”—the customer offers no particular reason for hesitating.
3). Power Words
I conducted a teleconference a few weeks ago with people who were new in sales and new to prospecting. The focus of the call was to help participants get beyond fear and understand their prospecting process.
One of the participants on the call told me that she had been given the telephone prospecting script that her team leader uses to set appointments.
4). The Five Cardinal Sins Salespeople Commit
We have very candid conversations with the sales professionals who come to our seminars and through those discussions we’ve discovered five critical errors that most salespeople make. Of course, we help them correct those mistakes, but it’s somewhat surprising as to how common they are.
Here are the mistakes, see if you commit them in your own sales career.
5). Stop Cold Calling and Double Your Sales in 30 Days
Everyone knows what “cold calling” is, but how about “warm calling”? That’s easy, warm calling involves contacting your former clients and people you have already identified as prospects.
These are the people you had made previous contact with and are listed in your database or on your Rolodex. If appropriate for your industry, I recommend spending one hour a day calling your database.
6). Are Your Sales Scripts Working For or Against You?
Copyright 2006 Joel Sussman
Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can undermine your sales effectiveness and actually cause you to lose sales. Here’s a caveat worth considering: Although sales scripts may.
7). Sales Mindset vs. Sales Training
Picture the announcer in the middle of the ring broadcasting - "In this corner, wearing the red shorts we have the challenger, weighing 217 pounds, winner of this year's collegiate championship, introducing Sales Mindset. Defending the long-standing domination of this event, winner of 35 title bouts, defending heavyweight champion, weighing 224 pounds, in the black shorts, please welcome Sales Training.