.: Using Auto Responders To Multiply Marketing Power
Category:Home / Internet Marketing / Email
Aquiring skills to write great sales letters don't just build wealth. They build
'Generational Wealth'. You can put your great-grandchildren through medical school
if you get these steps right!
Step 1 - Who Do You Think You're Talking To?
Before you sit down to write your email sales letter, you've got to determine
exactly who your audience is. This is a master key to getting results from email
marketing.
Offer Immediate Gratification - "With Empowerism RSVP, you can start the money
wheels turning before the sun goes down tonight"
Write at least 25 subject line before you decide on which one to use. Take the best
two and test them against each other in your marketing campaign. (Save the "losers"
to use for other purposes or spruce up later.)
Step 3 - What's in it for Them?
Sit down and write every conceivable benefit your product has. Don't know the
difference between features and benefits? Features describe the product; benefits
describe the results of using the product. Features appeal to Logic. logic
justifies emotion. Emotion drives sales.
Here's a rule of thumb for benefits: ask yourself "What can my product or service
do for my customer?" Then begin to write your letter telling your reader What's in
it for Them. Tell them how much better life will be for them after they buy from
you. Tell them how much better they'll feel. Tell them how their peers will respect
them more.
Step 4 - An Emotional Appeal
When promoting anything to anybody, you must remember that buying decisions are
based upon emotion and later backed up by logic. Before you write a single word,
determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way
to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button
with: "Let the President Know What You Think of His Policies." Other buttons
include curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
Step 5 - A Name You Can Trust
To convince people to buy your product or service, you must make them believe that
your offer is credible and that you (or your product) will deliver as promised.
How do you do that? Here are three ways you can build credibility with the readers
of your sales letter:
- Provide testimonials. - Include endorsement letters from authority figures in
your industry. - Make your offer and promises sincere and believable.
Step 6 - A Guarantee
Nowadays, trying to sell without some type of guarantee is a losing proposition.
You've got to have one. And the stronger your guarantee, the better your response
will be. And, believe it or not, although most people will not ask for a refund,
they'll trust your offer knowing that you stand behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here's an
interesting fact: The longer the time period, the fewer returns you'll have! It's
human nature to procrastinate, so the more time someone thinks they have to get a
refund, the more they'll put it off or forget about the refund altogether.
Step 7 - Don't Forget to Ask
It happens all the time. Someone makes a fantastic sales presentation, and then
doesn't close the deal because he/she didn't clearly ask for the order or made the
process confusing rather than simple.
Statistics show that you need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to Order. Consumers love choice.
It tells them, "You're talking directly to me and meeting my unique needs." If you
only offer one way to order, make it crystal clear how and how easy it is. Describe
it in detail and ask for the order. Then ask again.
Step 8 - The Eyes Have It
It's a well-known fact: Large blocks of copy are intimidating and will often send
people running for the hills or at least the Delete button.
The solution? Break up paragraphs into two to four sentences. Use several
subheadings throughout the email letter. And use asterisks, dashes, and ellipses to
give your copy more rhythm. Bullet points are excellent eye-catchers - use them
whenever appropriate.
Article keywords: email marketing, e-mail, mlm, autoresponders, internet business, home business, work from home
Article Source: http://www.articles32.com
Praveen Kumar is a success coach who helps others to start home businesses and become financially free.
Please click here to learn more about what he has to offer.
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WealthOnline-ProfitMachine.com
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.