.: Using Google Adwords to Sell Products
Category:Home / Internet / Tools and Resources / Online Auctions
Optimization is one of the most common problems beginners have when using Pay Per Click (PPC) advertising, like Google Adwords. Simply selecting a few good keywords and paying a high Cost Per Click (CPC) rate isn't going to keep you in business very long. There's actually some simple mathematics behind it that can significantly help you find your way to profitable PPC campaigns.
Before you start a PPC ad campaign to sell your products, you need to know the following 2 things:
1.How much profit you make from each sale
2.How many unique visitors you get to your website (on average) before a sale is made
(Note: you should be able to get statistics from your web host that list the number of unique visitors to your website on a given day)
Let's say you sell a dog training course for $47.00 and you calculate your profit to be $40.00 per sale. You find that your website gets 100 unique visitors before you generate 1 sale.
So, taking the information above... for each unique visitor, you can pay $40.00 / 100 = 0.40 cents to break even, make no money and lose no money. However, since your goal is to make money, you obviously need to pay less for each unique visitor.
Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click in order to stay out of the negative. A good strategy may be to find the keywords and keyprases that will get you a decent Adrank (which is the position of your ad) with a cost of .25 cents or less.
Let's say you target to pay .25 cents (on average) for each click to your website. That should leave you with .15 cents profit for each customer. Granted, not all customers make a purchase, but eventually if your conversion rates stay the same you should average .15 cents profit on each click.
If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your website each day via your PPC ads, then you will make (on average) 1000 x .15 = $150.00 per day.
There's the simple math behind PPC advertising...
If you're serious about making money with Google Adwords, then you really need to take Perry Marshall's FREE Google Adwords 5 day email training course.
Sincerely,
Michael Ellis
Article keywords: google, adwords, PPC, pay-per-click, CTR, click through rate, keywords
Article Source: http://www.articles32.com
Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's website www.VictoryKey.com for FREE Internet Marketing articles, tips and discussion forums.
.: New Online Auctions Articles
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.: Top Online Auctions Articles
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Presented by Tradeco
As a new Ebay member, you will have no feedback. This can affect your credibility with both buyers and sellers.
Furthermore, you are prevented from listing items with “Buy it now” or as a “Featured Plus” listing, until you have a feedback score of 10 or more.
To build your feedback, you could battle through the early days, doing business as usual, with feedback increasing every time you make a sale or purchase.
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Amazon and eBay reported on their top-selling items for the past year. This is including popular tech toys and gadgets.
In the consumer electronics category, the top seller for the Seattle-based e-tailer was the silver CyberHome CH-DVD 300S progressive scan DVD player.
In second place was Apple Computer’s 2-gigabyte iPod nano in black, followed in third place by Apple’s 512-megabyte iPod Shuffle.
3). Don't Let Negative Feedback On Ebay Get You Down
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I actually witnessed one case where the math student insisted that he was not wrong. On rechecking the test, the teacher realized the answer sheet was wrong and not the student.
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SquareTrade are eBay’s chosen provider of dispute resolution services. If you want your buyers to have a little more confidence in you, you can get a SquareTrade seal, and put it on each one of your auctions.
The chances are that you’ve seen these seals around. They show SquareTrade’s blue and green logo, along with the eBay user’s ID and the current date.
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The Problem.
Bidders will bid on an item and then wait for days until it finishes, only to have someone else outbid them at the last minute.