.: Web Business: What's In A (Domain) Name? For Casino Sites, A Lot
By:Joel Walsh
Category:Home / Internet / Domain Names
You've seen them before and wondered what the heck they were thinking: small businesses with domain names like "http://reallylonganduniquebusinessname.biz". Half-out-loud you say: what, was "http://reallylonganduniquebusinessname.com" taken? A new advertising technique of "illegal" casino websites helps prove that your snickering is absolutely justified.
Cheapskates and Johnny-dot-Com-Lately's
If you've consulted for small business websites as long as I have, you have probably encountered more than a few whose owners decided to save three dollars at Godaddy by buying a dot-biz domain name. Or a dot-net, dot-info, or dot-whatever was on sale that week.
Whatever it is, forget trying to tell them that they may have lost out in thousands of dollars of business from type-ins. That is, from all the people who will type in the dot-com version and get an error message--or a parked domain advertising naughty-naughty pictures. Nor should you tell them that everyone who knows a dot-biz from a dot-com knows that the former is usually offered on sale and is the beast-mark of the most extreme kind of penny-wise-pound-foolish cheapskate. The obviousness of the truth of the observation will only make them hate you more.
Then there are the netrepreneurs who wanted that keyword-perfect domain name so badly that they took a dot-biz, dot-org, dot-cc, or dot-what-the-heck-does-that-stand-for? when the dot-com version was already taken. You know what I'm talking about: a one-man-band bookstore that buys the "book" domain with the Vatican's top-level domain extension because Barnes & Noble has http://book.com, and every other possible variant was also already taken.
Again, don't bother telling these people they're just sending type-in traffic to Barnes & Noble. You are arguing against a cottage industry. Pitcairn Island, population under 100, has its own top-level domain name extension. No doubt they can cut back on their rare coin and postage stamp production thanks to the hundred bucks (US, not Pitcairnian) per domain paid by wishful Johnny-come-lately's. And GoDaddy is no doubt raking in the credit card digits from .us domain names that are worth their weight in gold pixels. This is the web version of small business owners paying thousands to put their kids in their TV commercials. If you're a business consultant, you correct their error at your peril.
Why Casino Sites Know Web Businesses Need Dot-Coms
In case you have some justification for a dot-whatever lurking in some self-destructive corner of your brain, let me write this as clearly as possible. For a US or international business, the only suitable domain name extension is dot-com. Nonprofits can get by with dot-org, schools with dot-edu. Non-US country-specific businesses can use their own national domain name extensions. No, my fellow Americans, there is no justification for dot-us, even if your shipping area does exclude Canada and Puerto Rico and military addresses to boot.
Why? Here's solid evidence the dot-whatevers are so bad.
1) Type-in traffic.
Yes, many people really will type in the dot-com version of a non-dot-com business website. I discovered powerful proof of this once after I saw a television commercial for a website with educational information about gambling. Curious how they were making money on this deal, I typed in the domain--and found a website with actual gambling right on the homepage, which would be flagrantly (though perhaps technically) illegal for me to use. Only later did I realize that the TV commercial had advertised the dot-net version of the domain, and I had typed in the dot-com version. The dot-net version has the educational material.
How would a no-membership-fee content website--with little to no advertising--recoup the expense of television advertising? Only if a vast number of the visitors to go to the money-generating dot-com version.
2) Prestige
You may think I'm completely off-base and a business's domain name choice is none of my dot-biz-ness But the fact is those opinions are my opinions, they're not going anywhere, and if you want to impress me, a dot-whatever domain name won't do it. And I'm certainly not the only one who feels that way. Maybe you can just devote your dot-whatever website's homepage to refuting the snickerers like myself?
3) SEO
True snobs, search engine algorithms are suckers for anything that smells of respectability--and dot-whatever does not smell like that. How often do you see a high-ranking dot-whatever business site? The irony is that many dot-whatever domain name owners hope that having the keyword in their unique domain name will help them in search engines.
In the end, I have to admit there's one good thing about the snobbery against the dot-whatever domain names. They provide a way for web business consultants to sort out the serious inquiries from the slush, just by looking at the "from" address.
Article keywords: online casino, internet casino, uk casino, casino times, uk online casinos, uk casinos
Article Source: http://www.articles32.com
Joel Walsh is a freelance business writer and web business owner. The following site provided information for this article: Internet Casino
.: New Domain Names Articles
1). How Do I Change My Domain Name
The fact is that there really are some times that you need to change your domain name. Changing domain names is not in fact a rare situation, but is widely common today. Many people are changing domain names for all kinds of reasons, and along with that, many people are also encountering problems.
2). Warning! Your Website Domain Can Be Taken
Your domain name can get hijacked and a price quoted back to you on how much it will cost to get it back. There is some easy measures that will stop this.
3). International Domain Names with Internet Explorer 7
IDN stands for Internationalized Domain Name, also known as multilingual domain names. It allows you the possibility to use more characters in domains names, besides letters and numbers. It uses characters available in other alphabets and other languages.
4). Name Your Business Not to Dos
Whether you are naming your baby or your new business you can make a powerful positive impact if you do it correctly
5). You Need Your Own Domain Name...
A unique domain name. That's one of the first and most important steps that a new home business website builders must consider. All too often, you see websites created with a free host with a domain name that includes the free host company's business name. If you are planning to market your website and internet business as a professional entity, then you really should buy your own domain name.
6). Make Profit from Buying and Selling Domain Names
The Internet domain market has become more and more lucrative in the past few years. Almost all companies as well as many individual people these days have websites, and most would prefer their websites to be immediately recognizable. Domain names tell people what websites are about, and this can be a big plus when someone is doing a search and looking for something specific.
7). The Public Domain: Ten Things You May Not Know About It
There's a little known world of free-to-claim products with unlimited profit potential, an Aladdin’s Cave of ready-made products for you to locate in minutes, re-package in hours, and sell as your own. It’s called ‘The Public Domain’ and it means you can legally copy and sell other people’s books, maps, films, and more, with no ongoing fees or royalties of any kind to pay … EVER! Here are ten more things you may not know about the public domain ….
.: Top Domain Names Articles
1). Mom discovered 16 year old son with $70,000 earned from Adsense.
This interesting article addresses some of the key issues regarding Adsense. A careful reading of this material could make a big difference in how you think about Adsense.
If your Adsense facts are out-of-date, how will that affect your actions and decisions? Make certain you don't let important Adsense information slip by you.
Who Else Wants To Make Money With Adsense?
Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.
2). Choosing a Domain Name for Your Domain Hosting
Your domain hosting name is not something to be chosen lightly. Your domain hosting name is your front line in your branding campaign for your online business (or your offline business’s online presence). Careful consideration needs to go into choosing just the right domain hosting name to represent your business. The following are some key points to consider:
The Right Extension for the Right Site
Each type of site you want domain hosting for may serve a different market.
3). The Value of Finance and Debt Related Domain Names
Why domain names can be a good investment!
We have a number of generic finance related domain names and have recently added to these through the £14,000 investment in debtconsolidation.co.uk and the purchase of debtfree.co.uk.
It's true that debt consolidation is one of the hottest terms especially in respect of PPC's and we believe we will get free traffic from people guessing the domains when they are looking for debt consolidation or debt free i.
4). Internet Marketing: The importance of a Domain Name
The domain name is the entry to your site. The address people type in their browsers to get to it. You need to pay attention to it, because your company name will not always be the best domain name you can get for your website. There are certain considerations you should keep in mind when choosing the domain name you will use:
· your domain name should be easy to remember for the intended audience
· your domain name should contain keywords so it helps your site positioning in search engines.
5). Expired Domain Name – What’s It All About?
Expired domain name is just a common status in the place of domain names. This certain status of the domain name takes place when the domain name holder forgot to renew the registered domain name, and so when a certain domain name is given as “expired domain name”, it is understandable that such expired domain name is on the way to deletion from the domain name registry.
6). GDI - Global Domains International Reviewed.
If you have been on the internet for any length of time looking at business options you will eventually come across someone promoting GDI to you. So this article is to answer some of the basic questions about GDI. Is this Business opportunity a scam? Do they have a product or service that is worthwhile? What is the potential of this opportunity? I will seek to answer these questions as objectively as possible.
7). Choose a Market You’re Passionate About and Stay Focussed
Choosing the right market is instrumental to your online success. It’s much more difficult to create a new market than to enter an existing market that is already highly profitable for existing businesses. The good thing about online business is that you can start a new business in a new market without as much overhead and headache as in the real world.