.: Web Marketing and Website Traffic Analysis
By:Mark Nenadic
Category:Home / Internet / Web Design
Among the best ways to get the very most out of your web marketing is to analyze the traffic that you already have on you website. You need to develop an understanding of who is visiting your website, what they want from your website, and what they’re doing once they’re there. Unless you have this information, it is challenging to improve it in a way that will better meet the expectations of your visitors.
In order to analyze your website traffic, you can choose one or many of the following four techniques:
» A webpage counter » A statistical package from your ISP » Web traffic analysis software » Hire a professional to audit your website traffic
Counters are one of the oldest tools that have been added to websites. They can be visible to your website visitors, or invisible to them so that only you can see. A web counter is a very basic addition to your website that simply registers the number of people who visit any given page on your site. Of course, showing this isn’t exactly the most professional way to run a website. Sure, they’re alright for personal pages, but for a business that is trying to develop a good reputation and make a good impression, this probably isn’t really the way to go.
With the statistical package from your ISP (Internet Service Provider), you’ll be able to have a look at a log of every visit your website has received. This will be available to you in the form of either a webpage or a graphic for your analysis. The information is often registered in raw NCSA combined log file format, which is rather challenging to use for the average user. It is full of complicated coding that must be deciphered for each individual “hit” that your webpage has received. If you know what you’re doing, however, this method does indeed provide you with a good amount of information, such as the way that people are getting to your website (for example, by way of a search engine or a link from another site) and what they are doing at your site once they have arrived. If you are using a good quality ISP, then you will likely have a freeware version of a popular statistical analysis package available to you. There are many good ones from which you can choose, and you’ll find the results very useful. You can have your ISP produce a daily, weekly, monthly (etc) report for you to use. They can either be posted on a webpage for you, or emailed directly into your inbox. You’ll need to contact your ISP to find out exactly what services they offer in this regard.
If that doesn’t work for you, if you want a better detailed report, or if your ISP simply doesn’t provide that service, then you may wish to purchase a web traffic analysis software program. There are tons of these programs available at affordable prices that will provide you with a broad range of analysis options for the traffic you receive on your website. To use these programs, you simply need to download access logs from your ISP using an FTP program. You’ll need to ask your ISP about the directory in which those logs can be found. The software will then parse (interpret) the raw log file information one line at a time to provide you with results in various combinations and formats for your use. Though the more high-end programs can cost over $5 thousand, there are many software packages that are available to us “normal folk” with varying degrees of options and abilities, but at much more affordable prices. You can easily obtain a good quality software package at around $300.
So why do you need these stats so badly for your web marketing? The fact of the matter is that they give you a goal for your marketing. They show you:
» Which web pages on your site are most popular » Which pages on your site are least popular » Who is visiting your website » Which browsers they are using to view your website » Which search engines are sending the most visitors » Which banner ads are sending you the most visitors » Where the errors and bad links may exist on your website.
Article keywords: web page design
Article Source: http://www.articles32.com
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO,
marketing and Web design.
.: New Web Design Articles
1). HTML Might Become Obsolete
Web designers are beginning to dump HTML in favor of more versatile web programming languages
2). Macromedia Dreamweaver: An Introduction
Getting started with your first web page can seem very daunting indeed. Macromedia Dreamweaver is the industry leader in web editors, but knowing where to start and what you need to know can be a little confusing at first.
3). Finding A Good Web Designer
Avoid the mistakes I made when I hired someone over the internet to design my web site
4). Top Tips for Getting Free Websites
There are millions of opportunities of earning money online, but for that you frequently need to have a web site and there are many people interested in how to build a web site online for free. So whether you want to build a free business web site or to build a Yahoo-like web site, you can be sure there are plenty of online guides, such as this, to take you step by step through the process.
5). Is Your Web Site Driving Away Visitors?
Much has been written about optimizing your web site for search engines, but less emphasis is placed on usability. Optimizing for usability and for search engines is not a contradiction.
6). Choosing a Web Designer
freelance web designers are rip-off artists
7). HTML Sitemaps Are Still Important
An html sitemap is one that humans and search engines both can read. Google sitemaps are important too, but they are specific to google and are read only by a search engine.
.: Top Web Design Articles
1). Advanced Joomla Templating (pt1) Using Module Class Suffix
an article from User Written Resources
1. duplicate the styles already used for the particular module, adding a suffix to each style name. this will definitely include some of the following;
1. .module {} 2. div.moduletable {} 3. div.moduletable h3 {} 4. table.moduletable {}/li> 5. table.moduletable th 6. table.moduletable td
and can include other styles used on the content in that section, such as;
1.
2). How To Make a MySpace Layout That Stand Out
If you are a MySpace user, you have learned what an easy to read and fun profile looks like. The only problem is, you may not know how to create or find out. Most of the time when you see an awful MySpace layout, it's because its sloppy, hard to read, or has annoying links you didn’t even see. That is because since MySpace has been growing so much, so have the layout sites.
3). Professional XOOPS theme design - What to look for
In general, prices for theme design work will range depending on a number of factors. If you don't mind the designer releasing the theme on their site for others to purchase, then you can expect anywhere from $20US to $50US for your theme. If the theme must be a one of a kind theme that only you use, you could expect to multipy the fee by at least 10x.
4). Adsense: The Smart Investment
Over the last 2 years, We have been building a Virtual Adsense Empire of over 500 websites and making some good money. We've also been building content sites for clients using the same system. The system we use is not something that produces 1000's of sites with a click of a button, our system does not build spam websites, nor does it produce the same sites you see over and over and over again.
5). Irish Graphic Design Industry
Graphic design is the use of color, light, balance, contrast, emphasis, proportion, proximity, repetition, texture and a plethora of other elements to create a work of digital art that is pleasing to the eye. Graphic design is about seamlessly molding image and text to convey a theme, message, or often advertise a product or service. Graphic design dates back to prehistoric times.
6). How to Create a Splash Page for Your Website?
These splash designs prove to be quite popular, especially among the designers as they allow the designer to show their skills in flash and any other technology on a single page. The splash page design involved in the splash page will be one that is very attractive to the eye of the viewer. Its main intention lies in captivating the viewer the moment he looks at it.
7). Does Your Web Design Include Background Music?
When you design your website, you may wonder whether or not you should include background music in your web design. The answer to this requires you to ask two additional questions: