.: Your 7 Secrets to Email Marketing
By:Terry Tay
Category:Home / Internet Marketing / Email
Do you know that email marketing is one of the most important components among your other internet marketing mix? And I believe that writing an effective email copy is crucial to your online success.
On the Internet, there are 2 important factors that determine your website sales, first is driving traffic to your website (traffic generation) and second is to convert those traffic (visitors) into your buyers (traffic conversation).
Yes, no doubt we all know that your web copy is going to be the primary element that is going to make you sales but not everyone is going to buy something from you for the first time. Statistics shows that the average conversion rate is less then 5%, so following up the rest of your 95% prospect is crucial and that's when email marketing comes in.
Many internet marketers overlook the potential sales that could be made from emailing alone. Would you want your 90% of your visitors that didn't buy the first time go to waste? My answer is NO.
Here are the 7 steps that you need to know to write an effective email:
1. Personalizing your email can attract your readers to read your email. By adding your reader's name in the subject title, header and body will give them a more personal and closer feeling. Always remember that you are writing to one person and not to a huge email list. The response rate can increase as much as 64%
2. A catching subject line that will make your reader to click on. Many times, most people don't realize the importance of a subject title and often use the subject title to sell. The next thing you know, your email is in the trash bin. Create a curiosity title instead of a hypey one.
3. Do not hard sell in your email. I'm sure that no body likes that. Instead, give them more information about your product or service. Suggesting or recommending to your readers to a possible solution that works for you is probably a much politer way than saying "Try my product, it works!"
4. This is one important part, so listen close. Format your email for maximum readability! What do I mean by that? Always make sure that each line of text is around 55 characters long, including spaces. It's best to keep it under 55 characters. Try reading a flush of text across your screen and your probably know why it's good to break up your long lines.
5. Humans by nature are curious and want to know more about other people's life story.
So create something interesting to start your email, preferably a story related to the purpose of your email. You want to get your readers hooked so that they will read on. Be realistic and not create some cooked up story that can never happen or had never happened. Don't do that, once your reader finds out the truth, you will lose credibility.
6. Always ask your readers to do the things you want them to do. Always include a call to action in your email. Isn't that what your email is intended for? For example, "click here to find our more" or "click here to enroll". Tell you readers what to do, you'll be surprise that many of them will do what you say.
7. Lastly, always encourage a response from your reader. You ask how? You simply go "Hey Tom, if you have any questions feel free to drop me an email", isn't that simple?
Create communication and at the same time you are building the virtual relationship with your reader.
Don't overlook the potential of emailing. You never know what the other 90% of your prospect who didn't buy the first will do when they receive some of your follow ups emails. If you haven be doing the above, I suggest you to start now.
Article keywords: email, email marketing, email campaigns, email tips, email secrets
Article Source: http://www.articles32.com
Terry Tay is a Internet Marketer. He is with a team of successful online entrepreneurs who are experiencing exponential growth in their online home businesses. Find out more on how you can ride on for FREE at www.Success-eBusiness.com
.: New Email Articles
1). Hot Subscribers For Your Opt In Email Marketing
Opt in email marketing is one of the most powerful affiliates internet programs promotion strategy. Email is still the easiest way to communicate globally. It is extremely cost-effective, because it is 100 % free. This makes the starting point of the opt in email marketing very promising.
2). Are You Keeping Your Online Business Profitable?
With spamming, email marketing becomes a disgraceful activity in the Internet. But with opt in list, online businesses can continue to boost their businesses through email marketing without having to worry about being accused of spamming
3). Got A Website? Leran How To Build And Manage An Opt List
Building and managing an opt in list is the ideal and simplest option to increase website traffic
4). 5 Benefits Of Making a Hyper Responsive Opt Work
Any business big or small must maximize marketing to get the message across
5). Five Top Methods To Leverage Channels Without Overspending!
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list
6). Looking For The Ideal Business Partnership?
Opt in lists are not just ordinary mailing lists. It is the very core of an online business existence and survival
7). Do You Want To Utilize Uhe Secrets Of Opt In Lists?
Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time.
.: Top Email Articles
1). Email Miscommunication is Too Easy!
We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It’s easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.
Cause
Why does all this confusion occur? One of the many reasons is that people suffer from information overload.
2). Selling Yourself with Your Article Promotion
Selling Yourself with Your Article Promotion
3). How to Make a CSV file for your mailing list.
First lets look at WHAT it is, and Why would we want to make one?
CSV means Comma Separated Value, so that means; a ‘value’ that is separated by commas. It is usually made in XL or a txt file.
A ‘value’ is explained, in context below.
CSV files are the most common kind of format used by most software programs for importing data. This means that if we want to put several hundred names and addresses (values) into a “bulk mailing program” we can usually use a CSV file.
4). Navigate More Website Activity Through Email Newsletters To Visitors
When you own a business website, you may find if helpful to have a weekly or monthly newsletter full of useful information about your products. Newsletters can be a great way to navigate more website activity your way. Emailing weekly or monthly newsletters can be the best way to update or remind past visitors of your services or products. Extending special offers in those newsletters can generate more website traffic, purchases of services or products and possible referrals from the visitor’s friends and family.
5). Name Squeeze Pages – What Are They and Why Do You Need Them?
There are many terms that are used in the Internet marketing world. Some are confusing, and some are simple. Some are simple but made to sound confusing. Name squeeze is a relatively new term, but it’s a technique that has been around for quite some time.
6). Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.
7). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.