.: Your Search Engine Rankings Take a Tumble - What Do You Do?
By:Paul Duxbury
As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible – it’s not the easiest task in the world, but it’s not as hard as you’d think. The most important thing to keep in mind is that you cannot panic. You have to keep working on your SEO projects and you need to remember that listings and rankings come and go rapidly at times but that search engines won't let you down if your site is useful.
The experts’ advice to websites that have lost their ranking is usually to start over, following current and good SEO information. Look over your entire site and insure that you haven't done something that would have caused this sudden change in listings and rankings. Normally if you haven't done anything wrong, your links will slowly begin to reappear again especially if you have a nice sized linking network that is listed well.
One step that you can take is to narrow your site’s focus and work hard on one or two keywords. It doesn’t seem like a lot, but it’s sufficient. Make sure each page of your site includes good enough navigation that someone can get anywhere from anywhere else, and make sure you do this with plain links, not fancy JavaScript.
If you are using frames, now is a good time to dump them. You can replace them with scrollable tags and have similar looking pages that search engines can index more easily. The most important concept in recovering from a ranking tumble is to perform damage control. Any SEO operation that you have performed that could be deemed as controversial you should immediately disband. If you are lucky, your web site hasn't been permanently deleted from any important search engines.
Once you have performed all of the local damage control that you can it is a good idea to insure that your file sizes are relatively small. Make sure that you don't have any excessive images or large external files that will cause a search engine to give up on its attempt to index you. Make sure that you haven't created a linking loop that Google's bots can't find a way out of.
Links are very important to your website’s rankings, and you need to consider finding good link partners to improve your targeted traffic and keyword relevancy. If you have a decent core of link partners already you can request that they move their links to your site to a higher traffic page for a short period of time so that you can get re-indexed. They may be willing to do this if you remind them that the links from your site to theirs are more valuable once you've been indexed than they are when you are de-indexed.
If you submit to the search engines properly the first time and you have a good SEO maintenance plan, you’ll only need to submit your site once. You might consider hiring someone to keep your site regularly updated, as regularly-updated sites rank higher. If you have recently suffered a ranking tumble, use Google Sitemaps to get your page back into Google. This is the fastest method available and is the strongest damage control that you will be able to perform.
Build great content around your keywords or phrases. Remember that content is King for both visitors and search engines. Your content must be extremely relevant to your key words at this point. You don’t want to try to pull a fast one because this was probably the reason that your ranking tumbled in the first place. Remember: When you are recovering from a rank tumble, you are at the search engines’ mercy. You cannot possibly recover if you try to do anything that doesn’t seem right to the search engines.
Submit your website properly to each search engine and directory by hand, making sure you understand each site’s rules. Using automatic submissions is just not a good idea. There are so many things that can go wrong and you just don’t know what goes on behind the scenes. Work by hand and if possible, contact the search engine or directory and ask them if there is a specific reason that your site was suddenly removed. Ask them if there is any action that you can take to make up for any mistakes that you may have made.
Get as many one-way links as you can from directories or pay to have good websites link to yours. One-way links are better than two-way ones.
Monitor your results regularly to find out what’s working and what’s not. Don’t be afraid to make changes.
Keep all these things in mind and you can recover from a rankings tumble easily.
Article keywords: Search Engine Optimisation, Search Engine Raking, SEO
Article Source: http://www.articles32.com
Paul manages a number of Internet Marketing Success sites and you can check out some great advice on dealing with Search Engines at http://search-engine-ranking.thebestonlineproducts.com/
.: New Others Articles
1). Psychic Ability - Fraud Or Gift?
A psychic has some special powers that ordinary people don’t have. Some psychics are able to predict the future, others can communicate with the recently deceased. Some psychics are telepathic, others have the ability to exorcise ghosts.
The police use psychics to help solve crimes, preferably without the media getting to know! The newspapers would have a field day mocking the police investigator who had to resort to a “fortune teller”
Many people secretly believe that ...
2). Native Speakers?
In a recent poll, I asked readers if they thought English language teachers should be native speakers. The result was interesting, as the vote from those with an opinion was close with 48% believing they should be native speakers and 41% saying no. I don’t know what you think about this but I’ve always had mixed feelings.
The first question I would raise with those who believe being a native speaker is an essential prerequisite for an English language teacher is, which nat...
3). Don't Hesitate To Cry A Tear
Growing up, my siblings and I were never aloud to cry even just one tear. No matter how sad, mad or hurt we were, tears were never allowed. We were told that truly tough people didn't shed a tear no matter how bad life got. Tears, our parents said, were for wimps and people who weren't strong enough to handle life.
As I grew into my teenage years, I found it nearly impossible to make it through week after week without crying a single tear. Since I knew my parents would not...
4). I Heard About A Shark Attack
Ever since my children were little, my husband and I have been taking them on beach vacations. So my kids have grown up with an honest love of the ocean. Even my youngest child loves to run by the side of the ocean and to wake up to the sound of the waves. My own childhood was filled with various beach vacations and cruises on the ocean. I have never given safety much of a thought on our family's beach vacations, but last year we heard a story about a shark attack that had ha...
5). What Is Narcissistic Personality Disorder And How To Deal With It Now
Narcissistic personality disorder is a personality disorder that is shown by having a grandiose state of mind in young adults. The number of people with this disorder is highly disputed with some theories stating that it can be as high as one percent of
6). Are You Compassionate To Yourself?
We talk of physical abuse. We also talk of emotional abuse. Let us now talk about self-abuse. What is self-abuse?
7). Quiz - Can Money Buy Happiness?
Can riches buy happiness? Wealth can buy many luxuries, but not happiness. Money cannot buy contentment.
.: Top Others Articles
1). CZ Redhead Product Review
CZ redheads are new newest of low cost over under shotguns on the market have higher quality standards than most top of the line brands.
2). Treadmill Vs Elliptical
Should you buy an elliptical trainer or a treadmill? Discover the unique benefits of both elliptical trainers and treadmills to help decide which one is best for you.
3). What Is Narcissistic Personality Disorder And How To Deal With It Now
Narcissistic personality disorder is a personality disorder that is shown by having a grandiose state of mind in young adults. The number of people with this disorder is highly disputed with some theories stating that it can be as high as one percent of
4). Build The Knife You Carry - Choose a Great Blank for Your Blade
It's important to choose suitable material for your new blade. There are many choices - select wisely with these tips.
5). Clay Pot Crafts: Make a Bell for the Porch
Clay pot crafts are a cute way to make home decorations. In clay pot crafts, clay flower pots can be crafted into a variety of decorative things that appeal to gardeners. Usually, the crafter begins with new pots.
6). We Teach Others How to Treat Us
Treat yourself with respect and others will follow suit. It is never okay to treat yourself disrespectfully or to allow others to get away with it.
7). Chicago’s Magnificent Miracle Mile – The Hottest Commercial Real Estate in the MidWest
Have you considered doing business on Chicago’s Magnificent Mile? The real estate is expensive, but if you have the right kind of business, you can make a fortune and easily pay those real estate fees.