.: Advertising Copy Top Related Articles
1). It’s Not Funny Unless it Sells
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny.
Humor has its place
Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers.
Article tags: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
2). How Unique And Believable Is Your Website Copy?
Copyright 2006 Elaine Currie
There is a growing trend in Internet marketing to use long sales letters. These sales letters are appearing in email advertising campaigns and on websites. Personally, I actually like this trend. Offering a long and detailed explanation of a product is much more helpful than presenting a "teaser" and a demand for an email address in return for better information.
Article tags: internet marketing, advertising copy, long sales letters, email campaign, copywriter, internet marketers
3). Does Your Sales Letter Make Sense?
Copyright 2006 Elaine Currie
The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to a complete stranger.
Article tags: internet marketing, advertising copy, long sales letters, email campaign, copywriter, internet marketers, writer, prospective customers, website
4). Closing in on Effective Advertising
Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you’re lucky enough to have proof sheets, so much the better). Tear out your competitor’s ads too—as many as you can get your hands on. Next, fold the company names, addresses and logos out of view. If the company names are in the headlines block them off with paper and tape.
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
5). 9 Tips for Better Copywriting
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is and be.
These “do-little” verbs only occupy space and state that something exists.
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
6). Should You Write a Long-Copy Ad or Keep it Short?
Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information?
The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
7). 9 secrets Mark Twain taught me about advertising
“Many a small thing has been made large by the right kind of advertising.”
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration.
Article tags: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
8). 12 Sales-Boosting Strategies
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality.
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition.
Article tags: marketing, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content