.: Advertising Tips Top Related Articles
1). The Most Important Part of Your Copy Will Increase Your Conversion
Copyright 2006 Peter Woodhead
This is the sixth in a series of ten articles.
Good copy is essential if you are to succeed. However, you can have the greatest copy in the world but it’s the headline that will determine whether the rest of the copy gets read or not.
We’re going to give you some great headlines from the past and reasons why they were great.
Article tags: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad
2). Use Magic Words to Improve your Sales
Copyright 2006 Peter Woodhead
This is the eigth article in a series of ten about advertising and marketing history.
1937 Another master wordsmith from yesteryear was Elmer Wheeler.
Elmer Wheeler was a marketer of pure genius and he knew that certain words produced vast increases in results over other, less effective wording.
In 1937 he wrote his: "Tested Sentences That Sell".
Article tags: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad
3). A Good Letter Can Make You a Fortune in Direct Mail
Copyright 2006 Peter Woodhead
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's Book-of-the-Month club? More than you think. People are lazy. Getting people to take any sort of action is not easy. That's why much of advertising uses deadlines and limited time offers.
Article tags: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad
4). Study Human Psychology in Advertising and Marketing and Make More Sales
Copyright 2006 Peter Woodhead
This is the fifth article in a series of ten about advertising and marketing.
1912 Now, consider point #2 from my fourth article.
Knowing what makes people buy.
This is probably the least understood principle in marketing. The fact is, people have been sold to by the same techniques for centuries.
Why?
Because human emotions haven’t changed over time – and they never will.
Article tags: advertising, marketing, copywriting, sales, books, marketing secrets, business secrets, marketing tips, advertising tips, advertising secrets, claude hopkins, elmer wheeler, walter dill scott, sales letters, psychology, human psychology, scientific ad
5). 14 Places to find Great advertising Ideas - from a South African Perspective
Creating great ideas is not a very difficult task to overcome, you may say " .. But, I do not have a creative bone in my body". All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. People often ask me how I am able generate so many ideas on so many advertising levels. Most of my thinking is based on a technique called 'Forced Connections' which i spoke about in a dashboard article (Creating Advertising Ideas from a South African Perspective) not so long ago.
Article tags: advertising ideas, advertising tips
6). The Main Purpose of Advertising from a South African Perspective
The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims:
To inform To persuade and To remind
One of the most underestimated points is to REMIND. The cost of advertising is extremely high. One may therefore wonder if it is not a waste of money to advertise a product which is widely known and which has a good slice of the market.
Article tags: advertising aims, advertising tips, purpose of advertising, advertise to inform, advertise topersuade, advertise to inform
7). Creating Advertising Ideas from a South African Perspective
All opportunities are based on an idea, but not all ideas represent genuine opportunities. Creative thinking refers to the mental attitude of always trying to improve on existing designs, products and services.
Always think actively, watching television, reading the newspaper or even taking to friends will supply the mind with a flood of great and useful ideas.
Article tags: advertising ideas, advertising tips, advertising techniques, creative thinking