.: Alan Boyer Profile and Articles
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1). Powerful Ads and Website Material—Learn from the Best…and the WorstHow to develop powerful ads and websites. Learn from the best and the worst.
We must be able to identify the best ads and the worst and then learn how to copy their style and approach.
2). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
This is the fastest way to increasing your direct mail marketing.
This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
3). How to Turn a Difficult Meeting into a Positive Meeting
• Have you ever seen meetings turn into battles, and sometimes people even stop contributing because they fear another battle?
• Does it seem like every time someone steps up with a positive idea everyone shoots it down.
• Do your meetings end without providing positive move-forward activities?
Then here's your answer, read on!
4). Do You Hate (or Maybe Dislike) Selling?
The reason most people hate, or dislike, selling is that they already have a bad perception of a salesman. Therefore, they are afraid they will be perceived as taking advantage of their customers. This can frequently cause people to not get out there to sell, or at least slow down salespeople.
When you can change that perception to "being the answerman, being the helper" not only will it feel comfortable, but you will see your sales go through the roof.
5). 30 Seconds to Explosive Networking & Sales
This is probably one of the most impactful things you could do for your business, your networking and your sales.
Using this tool to develop a your 30-second "who am I" introduction has had people rushing up to me after networking events and standing in line waiting to talk with me.
6). Company Policy Does More Damage to Customer Service Than Anything Else
Company policy is frequently the biggest barrier between customer satisfaction and your company.
It can start with either
o Company policy
o Employee trying to do the right thing, but in their eyes the right thing is protecting the company from the stupid customer.
7). How to Multiply Business Sales by Up to 9 Times in Just One Week--Define the Customer Value
There is more than one type of customer coming to you. Define your customers by how much they are worth to you.
I see my customers multiplying their sales by sometimes as much as 10 times in as little as a week by defining them this way, and finding which ones are the most valuable.
8). The Secret to Truly Successful Networking
What kinds of results do you get from networking? Read further to find How to Make Your Networking results go exponential.
9). Jack Welch -- Winners Get Back Up on the Horse
10). Increase Your Sales FASTER Dealing with “I’ll Think It Over”
Dealing with objections like "I'll Think It Over" will increase your sales fast.
How many times have you heard "I'll Think It Over and Get Back to You?" If you've heard it more than once you probably are missing something in the sales process.
Read the following article on how to prevent this from happening, and how to deal with it when it does happen and watch your sales success go through the roof.
11). My Ads Don’t Work, So I don’t Do Them Any More
Does that make sense? Yet, that is what I hear from a lot of prospective clients.
What that is saying is, “My Marketing Doesn’t Work So I’ll Never Do That Again!” (I’ve actually heard that statement).
Most small businesses don’t understand how to make it work, so they dip their toe in, try it, and when they don’t get what they expect, they leave to never try it again. Yet, generating exactly the number of leads you need every week is not only achievable but rather easy if you understand the principles and failure to understand them results in an 80% failure rate among most small businesses.
12). Lead Generation Isn't About Getting the MOST People, It's About Getting the Most Qualified People
Too often we think that our marketing, advertising, lead generation is supposed to bring in the MOST PEOPLE it can.
Your marketing should qualify the leads and provide only the most qualified people. Your sales department's success ratio will go through the roof, and cost of sales will drop.
13). Why it is Important to Empower End Users in Project Management Software
The success of a new piece of business technology is based on a wide number of factors, but empowering users rather than trying to overpower them truly provides the best foundation. In the realm of project management software, Interneer Intellect does ju
14). You Might Not Be a Successful Sales Person If ......
Jeff Foxworthy does a comedy routine, "You Might Be a Redneck if..."
Here are some things that define an unsuccessful sales person.
You might not be a successful sales person if...
15). SEO Hints and Tips and Free SEO Tools
Here are a few simple hints and tips to improve your seach engine position through search engine optimization, SEO. I've also attached free tools to help you do it.
One tool in particular will not only walk your through optimizing your site, but will teach you how to become a search engine optimization expert.
16). Why Do a Business Plan?
This is the key to growing a business, multiplying a business to almost any level. There is a lot of similarity between being successful in business to an engineering design. This is what I learned from being an engineer that, when applied to business, has frequently multiplied a business in weeks.
17). Time Management Isn't About Managing Your Time, It's Getting Control of You
Time management is more about managing you and your thoughts than about managing time itself.
Doing it right can easily increase the results you produce by 50-200%. Actually it is very easy since we assume that 20 times improvement is a possibility when looking at how much time most of us waste.
18). Characteristics of a Good Leader
I'm always amazed at the answers I get when I ask a group of executives to define a good leader.
I rarely get the right answer. Read this article to find the answer.
19). Increase Your Referrals, Increase Your Marketing Results With This Little Twist
Watch your referrals and marketing results explode by trying something just slightly different.
Turn your marketing results into warm referrals.
20). Customer Service Problems--Help Your Employees Look at a Customer Complaint from the Customer’s View
Too many times employees tend to look at a customer complaint, or even a request for help, as an opportunity to do a CYA.
When you hear an employee saying, "Stupid customer" that is an opportunity for you, as the business owner, or manager, to ask them to find out
1) What the customer really wanted, and make sure they get it.
2) Look for a way to prevent the problem for the next customer.
A CYA statement doesn't deliver the customer what he wants, nor resolve the company problem.
21). Cold Calling Nightmare -- Turn the Nightmare into a Sales Success
How to Turn the fear of cold calling into your sales success.