.: Bob Schwartz Profile and Articles
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1). Search Engines - Buying Keywords - Inside StoryBuying Your Keywords to appear in Browser Address Search Bars –
It seems like about two or three times per month we get a phone call that extol a 'sure-fire' way to drive key word directed traffic to your law firm's website. At first blush the pitch sounds very appealing: You can purchase keywords so that when someone types that specific keyword into their Internet browser they will be taken direct to your website.
2). Search Engine Placement - Most Overlooked Key
Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when it comes to real estate sites, they are almost devoid of one critical search engine element... Quality incoming links!
Google, the acknowledged leading search engine, isn't looking so much at word density with its ranking algorithm, as at what other sites are linking to your firm’s site.
3). Search Engine Promotion - - - Be Sure To Go Overseas!
Search Engine Promotion - - - Be Sure To Go Overseas!
4). More Productive Internet Lawyers Websites
Does your firm’s website have a form link for potential legal clients to send inquires through to your law firm,? If so, you may be wasting your, or your assistant’s, time!
I'll preface this by saying that many of the Internet legal client prospects you deal with in your career will likely be good, honest people. However, it seems the inquires generated through many legal web sites cause even the best, most honest, potential clients, to either intentionally, or unintentionally, waste your time.