.: Chris Swemba Profile and Articles
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1). The 7 Components Of Effective Website Design And Marketing1. Target Audience: (Who Buys From You?)
The foundation of effective web marketing is the 'who.' Determining your target audience, their needs, wants, level of knowledge, goals, etc is critical to creating a website that will be effective at either lead generation or e-commerce.
2. Core Message: (What Exactly do You Offer?)
Flowing directly from who you want to target, is the question of what you want to say to them.
2). Get Going With Email Marketing And Keep More Customers
It's Never too Early:
We often talk with companies who aspire to reach many of the same goals we've achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that they 'aren't ready.' Baloney! Email marketing is incredibly easy to get started.
3). Using Search Engines To Connect With New Local Customers
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a serious buying intent. As a local business (online or off) you need to figure out how to cost effectively reach out to these “Local” customers and start the business relationship before your competition does.
4). 7 Strategies & Benefits Of Using Online Coupons
1. Increased Traffic - Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your store, office or Web site. Give your customers and prospects a reason to choose your business over the competition by offering exclusive coupons and discounts.
2. A Larger Email Marketing list - Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons.
5). Creating Customer Loyalty For Your Business
Creating Customer Loyalty for Your Business
Strategize and Plan For Loyalty!
These four factors will greatly affect your ability to build a loyal customer base:
1. Products that are highly differentiated from those of the competition.
2. Higher-end products where price is not the primary buying factor.
3. Products with a high service component.