.: Drew Gerber Profile and Articles
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1). No budget for PR? Do it yourself with the help of technology!Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness.
The new question facing them now is: Do we need to hire a PR agency?
Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesn’t fit into the budget.
2). Homepage Sweet Homepage
The Internet has been around a few years, so naturally, everyone should know how to create an effective Web site by now, right? Of course not! The storefront has been around for centuries, yet not every business is successful. How can this be?
The consumer is a finicky breed. It is impossible to please everyone who happens by your Web site, but there are some standard components you must present.
3). Publicists: It's Time to Embrace the Technology of Online Press Kits
So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remote-access, Web site and e-mail addresses. So what? Just because you’re always available to the media doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the hard copy kit for a costly overnight shipment.
4). Non-profits: Raise Funds without Buying Ads or Mailings
When non-profit organizations aren’t out changing the world, they’re appealing to supporters and the public for donations. Fundraising is a constant challenge for non-profit organizations and it’s not because people don’t want to give the money – it’s because people don’t always know that there’s a need.
Fundraising efforts include direct mailings, advertising, and marketing campaigns.
5). Build a Better Online Press Kit
Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.