.: Eve Profile and Articles
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1). If You Believe Everyone is Your Target Market, You're Really Targeting No OneYour target market is the group of people or companies to which your organization aims to sell its products or services. Well, you say, I want to sell to everyone. Why should I pick just one group?
There's an old marketing saying that goes like this "Target everyone and you target no one". Nothing is truer. How can you develop effective marketing strategies and tools without knowing who you're talking to?
Let me explain with a short story.
2). Is There Really a Difference Between Online Copywriting and Copywriting for Print?
One of the biggest copywriting mistakes I’ve seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don’t know about its great features? Sorry to burst a bubble, but the truth is they just don’t care.
What they do care about proves a basic truth about human nature—we’re basically selfish creatures.
3). Web Site Copywriting for Search Engines - Keywords
Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.