.: Frank Calderon Profile and Articles
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1). Text-Link Advertising: Making the Most of Your BudgetReading through a text-link advertising forum recently, I noticed a number of negative posts. One post in particular stuck in my mind and I want to answer it here.
The poster had been frustrated with his results from a text-link ad campaign. He mentioned that he was new to text-link advertising and he wasn't getting any results.
My short answer to him would be, "Your text-link ads can get results, but you have to use the right text links and the right ads.