.: George Dodge Profile and Articles
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1). Copywriting Basics - Answer The Questions You'd Want AnsweredAnyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader what your product or service will do to improve their lives.
2). Electric Wheelchairs And Power Mobility Scooters Deliver Freedom And Independence To The Handicapped.
Several years ago, my daughter, a 17 years old college Freshman, was paralyzed from the waist down as the result of a fall. She was determined to continue on with college and needed a way to get around the campus. Fortunately an electric mobility scooter provided her with the freedom and mobility she needed during that difficult period in her life.
Without.
3). Small Business Marketing: Risk Reversal Will Sky Rocket Your Sales.
One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.
To get over this hurdle, you need to reserve the sense of risk. You must assume the risk yourself.
Have you ever considered how many businesses.
4). The Humble Postcard Is Making A Comeback
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.
5). Highly Targeted Web Traffic - One Key To Making Online Sales!
There are a number of keys to making sales online.
Obviously, there is the product itself. Is it something that people actually want? Can they afford it? Are they willing to pay for it? Is the market reachable online? These are all questions that have to be asked during your marketing research, before you pick your product.
Then there is the sales copy.
6). Do You Know What Your Customer Wants?
"All of your profits depend on your customer, yet most marketers don't have a real understanding of their customer's wants and desires - Do You Know What Your Customers Want?"
7). Residual Income Can Be Your Key To Wealth
Are you standing at the door to wealth but can't seem to find the right key?
There are many keys on the key ring that can unlock the door to wealth, but you have to know which ones they are and how to use them correctly.
In this article I'll focus on the "residual income" key that many have discovered can be used to enter the inner sanctums of the wealthy.
8). When "Wimpy" Makes Your List Of Power Words
Don't be a wimp! Use powerful descriptive "picture words" in your copy. Wimpy headlines and sales copy will result in wimpy sales! Here are some tips for strengthening your copywriting with power words.
9). Small Business Marketing: How To Determine The Lifetime Value Of Your Customer!
"Lifetime value is expressed as the total dollar value of your average customer over the entire period that they're likely to do business with you.."
- Bob Serling
Determining a customer's lifetime value can reap big profits as you grow your business. However, if you are like just a bout all small business owners, you most likely have never determined the lifetime value of your customers and are thus forfeiting maximum income potential.
10). Write Persuasive Copywriting Without the Word "Please."
The goal of persuasive copywriting is to entice people into trying, buying or supporting whatever it is that you're selling - whether it's a service, product or idea. Here's how...
11). Online Copywriting - When Humor Can Hurt!
Avoid the temptation to be clever or funny at all costs when are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off without it. Here's why...
12). "Clever Headlines Usually Flop! Are You Being Too Clever For
Copywriters that try to be clever, humorous, abstract, or usedouble entendre with their headlines and ads will normally findthat they flop and
13). Identity Theft And The Internet
Identity theft is a growing problem that has reached worldwide, astronomical proportions. During 2005, the Federal Trade Commision received 255,565 consumer complaints of identity theft. As of September 25, 2006, there were about 1.19 million identity theft complaints accessible in the Identity Theft Data Clearinghouse. Will you be an identity thiefs next victim?
14). Do You Know What Your Customers Want?
"The True Function of Any Successful Business is to Sell People Precisely What They Want To Buy" - Bob Serling
I suppose the above seems rather obvious. After all, no customers, no business, right? But if the failure rate of businesses today is any indication, then perhaps it's not so obvious after all.
What do I mean by that last statement?
Have.
15). Internet Copywriting - Make Your Offer Irresistible!
Want to increase your online sales? Make sure your offer is one they can't pass up!
Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.
A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched.
16). Use Benefits And Specificity In Your Headlines To Suck Readers Into Your Sales Copy
Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.
Let's look at the following as an example...
"5 Secrets to Doubling Your List In 90 Days"
This headline includes both a benefit statement and specificity.
Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it will do), and specifically in what period of time (90 days).
17). Web Site Copywriting - The Headline Said What?
One of the most important aspects of web site copywriting is learning to write good headlines. But what, exactly, is a good headline?
18). Headline Failure Equals Profit Failure
Arguably, it is often claimed by professional copywriters that the headline contributes 80% or more of the success of any ad, article, or sales letter
19). Social Security Identity Fraud And How To Combat It
During 2005, the Federal Trade Commision received over 685,000 consumer complaints of fraud and identity theft which accounted for over $680 million in losses. Social Security number identity theft is one of the primary methods used in the commission of these crimes.
20). Compare And Apply For A Credit Card Online For Your Best Credit Card Deals.
When you are ready to shop for a new credit card, there are a lot of factors you need to consider. Among these factors is are the credit card terms including annual percentage rate (APR) of interest and grace period annual membership or participation fee, transaction fee among others. You need to choose the plan terms that best fit and suit your particular financial needs.
21). Residual Income, One Key To Wealth
This article explores the advantages of earning a residual income over earning a linear income. and how earning a resifual income can lead to accumulating wealth.
22). "Clever Headlines Usually Flop! Are You Being Too Clever Fo
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are