.: John Lessnau Profile and Articles
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1). Keeping Your Text Links NaturalAfter the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs. When it comes to Google’s latest search engine algorithm, if you are buying or trading text links it is becoming more important than ever to mix up your preferred anchor text.
I have always recommended focusing on 4 or 5 “money” keyword phrases you would like to target.
2). The Devaluation Of Reciprocal Links
Three or four years ago a massive link trading campaign could get your site to the top of the Search Engine Rankings (SERPs). However, things are changing quickly concerning reciprocal links. Companies like LinkAdage [ http://www.linkadage.com] are receiving increased reports that reciprocal links are becoming a less effective part of SEO. In fact, it now seems sites that go overboard with reciprocal link campaigns are getting penalized in the SERPs by having most of their reciprocal links completely ignored by the search engines.
3). Google Sandbox Tips
At LinkAdage [ http://www.linkadage.com ] we get many questions on the Google sandbox. Here is a Q & A we've put together:
Q – How do I know if I am in the sandbox?
A – If your site is indexed by Google yet you do not rank in the top 1,000 for any of your main keywords, you are in the sandbox.
Q – Are there ways to avoid the sandbox?
A – The only sure way to avoid the sandbox: Buy an existing site in your category that is not in the sandbox and slowly change the content and add new inbound links to the site to make it your own.
4). Making Money On Forgotten Websites
A “forgotten” website is a site you may have created a few years ago that seemed like a great idea. Unfortunately, like many big ideas for the web, only a few realize their potential. The webmasters for these websites probably have tried banner ads, pay-per-click, and affiliate marketing and found that they could only make a few dollars per month. These money-losing websites often become forgotten, while the website owner begins work on another great idea.
5). LinkAdage’s Take On Google's New Search Engine Patent
Has Google thrown the cyber world a curveball? Let's fill in some blanks and connect a few dots regarding the recently-filed patent application for Google's latest Search Engine algorithm - Search Engine 125. For those unfamiliar with the inner workings of search engines, each Search Engine uses its own unique formula for determining that all-important ranking for each web site.