.: Matija Vidmar Profile and Articles

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1). Are You Getting "Bumped" On Google Adwords?
After consulting with many people I've never seen so much confusion regarding how bids are determined by Google.
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person below pays.

Neither of those are actually true. It's rather a combination of those. This confusion has lead many to pay way to much for there bid position because they don't see the necessity in monitoring bids.