.: Matthew Coers Profile and Articles
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1). What’s The Big Deal About Google’s BigDaddy Update?Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are more significant than others, but because of Google’s market leading position these updates can be extremely significant to many online businesses.
Internet Marketers assign names to these updates much the same way the weather service names hurricanes.
2). Teaching to Build Your Opt-in List
If you are in the business of selling online, then you are in the business of building an opt-in list and remarketing. Many website owners find that collecting opt-in subscribers is extremely expensive and involves running advertising or renting e-mail lists.
These methods can be effective – especially if you happen to sell high-end products with a very limited market size.
3). Does Everyone Ignore Your Newsletter?
As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers. But it can be pretty frustrating to spend all those hours developing content and campaigns only to have the program flop. Open rates can dive into the single-digits and click-through rates can fall to mere fractions of a percent.