.: Mike Pavlish Profile and Articles
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1). A Marketing Tip That Can Make a FortuneThis is a unique marketing secret that can skyrocket leads, sales and profits.
For your business, do what expensive marketing and copywriting consultants do. Work on and develop marketing breakthroughs to test.
Unless this is done, the business will remain too close to the trees to see the forest. Too bogged down in industry norms to think about new ideas.
2). Copywriting Tips to Make Any Website Sell Better
It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website.
Here’s what works best from actual results and testing on dozens of websites we’ve done the copywriting for.
1. Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money.
3). Secrets to Copywriting Testing: How to Substantially Increase Your Marketing Results
In his famous book, Secrets of Successful Direct Mail, Dick Benson states, “Any test idea a business honestly believes can economically increase response is worth testing.” And he’s absolutely right about this copywriting secret.
So, let’s break this proven advice down to bite size pieces that can help testing really pay off big for any business.
“Any test idea a business honestly believes …”
Too many good ideas get trashed before they are barely presented.
4). Successful Copywriting Checklist
Use this copywriting checklist for copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from all copywriting used in advertising and marketing.
Before writing:
1. Study the company and the product/service being sold thoroughly to understand what is being sold.
5). Profit Boosters Copywriting Checklist
You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.
Before writing:
1. Study the company and the product/service being sold thoroughly so you have all the information you will need.
6). How To Convert More Website Visitors Into Customers
You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.
In analyzing the 25 most successful websites we’ve written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.
7). The NEW Secrets to Copywriting That Sells
Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits.
Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.
8). Business To Business Copywriting Secrets
If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.
This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.
9). Email and Online Marketing Copywriting Secrets
My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.
Here’s what we’ve found works best. Use these tips properly and your results will skyrocket.
1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.
10). Copywriting Secrets for Effective Websites
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best –and does not work—from writing dozens of websites for clients, here are the Top 9 website copywriting secrets. By applying them, your website will be a major marketing success for the business and its bottom line.
1. The website must have a strong, reader-benefit headline.