.: Otilia Otlacan Profile and Articles
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1). Marketing Strategy: 7 Steps To Market SegmentationMarket segmentation is widely defined as being a complex process consisting in two main phases:
- identification of broad, large markets
- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.
Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner.
2). Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.
Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks.
3). E-marketing Basics: Pro And Cons Of Hour Targeting
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.
Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.
4). SEO Best Practice: Befriend The Directories
Why Directories Are Important
Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets -> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats.
5). Introduction To SEO: What Is SEO?
Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.
Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.
6). Understanding Marketing: 5 Common Misconceptions
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?
1. Defining Marketing
There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning.
7). Google Pagerank Update - First In 2006
With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.
Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as I do: after a period of working hard into acquiring new valuable links, the inevitable question is.
8). Marketing Research: Know Your Customers
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every.