.: Paul Kaufman Profile and Articles
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1). Patience is a Virtue, Especially in Search Engine OptimizationWe hear this a lot: "You optimized my web site last week, why haven't my rankings improved?" The customer who has shelled out their hard earned money to have their web site improved for the purpose of better rankings is naturally eager to see tangible results. Unfortunately... this is not an overnight process by any means. Search engine optimization is a constantly evolving technology.
2). Web sites are for Your Audience, Not for You
It is easy to forget that building a web site is a process of bringing about solutions to your end-user's problems (as in, how can I help my customers find my store? By adding a map to the web site). Many people create their web site with only their own goals in mind. This is a big mistake. People don't care about how neat your site is, or how much Flash you have developed, or the intricate JavaScript that you hand-coded.