.: Peter E. Profile and Articles

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1). Google’s click fraud woes
Google has been under a lot of pressure these days to become more open about their efforts towards combating click fraud. Google’s main source of revenue is online advertising via their AdWords program. AdWords allows advertisers to have their ad shown when a particular keyword is searched for in Google or if the same keyword appears in the content of a website that subscribes to Google’s AdSense program.

2). Website promotion via social networking, search and bookmarking
If you have been trying to get traffic to your site without paying for it, you must know by now that participating in online communities is one of the best ways. There are many different types of online communities that you can join and most will help you get a certain amount of traffic to your site. For this article, I will focus on only three types.

3). Alexa traffic rank: what it is and why you should care (or not)
Alexa is an Amazon owned company that is famous for its public traffic ranking service via its alexa.com website. Website promotion guides often make a big deal about how to improve your Alexa ranking because a top position is often associated with high profits. As a new webmaster, you must understand a few very important points about Alexa’s service.

4). The world is your marketplace
If you were to open a convenience store, you would think long and hard about the store's location. It would not make much sense to open it in a remote area with few customers. When you start a website, every person with online access is a potential customer. Have you ever wondered how many people actually use the Internet? Is it a few hundred thousand, a few million or more?

According to the Internet World Stats website, out of a total 6.

5). The Semantic Web and its importance to website promotion
The Semantic Web is meant to be the successor to the web we all use and love today. Its architect is no other than the creator of the web, Tim Berners-Lee. The idea behind the Semantic Web is making it easy for machines to understand a site’s content. Web development languages today, i.e., HTML, are designed for making content easily readable by people.