.: Robert G. Medford Profile and Articles
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1). Search Engine Optimization and Marketing: File NomenclatureSuccessful search engine optimization is not about doing one thing correctly, it is about doing one hundred things correctly. As an SEO professional it is your job to make use of every available means (within Google's guidelines) to better your rankings. File nomenclature is one of the means that is often overlooked.
While I have not seen any empirical evidence indicating that keyword-laden file names will enhance your rankings for the terms employed, it is my experience that Google does consider filenames in its ranking algorithm.
2). Search Engine Optimization and Marketing: Domain Names
What's in a name? Everything.
Make no mistake, as far as search engine optimization is concerned, your domain name is important and will make a difference in your search engine rankings. While some business owners may chafe at the idea of excluding the company name and substituting keywords in the domain, I can tell you that unless your brand is a household name, it is generally a very good idea.