.: Simon Townley Profile and Articles
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1). Writing For The Web: How Good Copy Becomes Bad MarketingWhen it comes to writing websites, what is good for the search engines is often not good marketing.
Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers.
This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website.
2). How Blogging Impacts Mainstream Marketing
Because I'm a journalist and copywriter who also reads and writes blogs, people who don't use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.
They have heard a lot about blogging and the impact it could have on traditional marketing.
One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers.