.: Wayne Messick Profile and Articles
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1). Search Engine Strategies, Much Ado about Nothing or Something?After three days of search engine emersion therapy last month at the Search Engine Strategies event in NYC followed by three weeks to work it all out, the answer is clear, it is both!
2). Not With MY Money You're Aren't!
Millions and millions of dollars have been spent by advertisers, exhorting businesses to get web sites. During the dot-com boom, the media jumped on the Internet bandwagon as well. And there are success stories. Yet fewer than half of the businesses up and down Main Street have taken their advice seriously. Why not? The answer will surprise you - until you think about it.
3). We Can't Talk Here!
Here is a business successor who defines the expression "the man in the middle." Literally working between his dad and his uncle - separated by a glass and metal partition - for the past decade he has heard and seen a lot about what they will not talk to him about.
4). Junior's Cheesecakes, From Brooklyn to San Francisco Through Cyberspace
Junior’s, The World’s Most Fabulous Cheesecake, is a household name in New York City. For over 50 years, they have been selling its desserts from its flagship store in downtown Brooklyn, and recently in Manhattan's Grand Central Station. True connoisseurs can also get a piece of the action even if they’re far from the Big Apple.
5). Search Engine Strategies, the Event
The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.
6). Whatever You Do, Don't Look Toward The House!
Family businesses certainly create challenges unheard of in other businesses: past histories and emotional needs often further confuse already difficult issues, as I found out when I began consulting for Betty and Ed.
7). B2B Email Marketing: Still THE Killer App!
Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses - leveling the playing field at last.
8). 21st Century Leadership Empowers Leaders at Every Level
Historically a new-hire moved from learning the required tasks of their particular job to eventually understanding the goals, strengths, and weaknesses of the business in an orderly way - often having as much to do with their getting older as with their getting better, smarter, or more capable.
9). Leverage The Power of Your Peers
It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject.
10). Brooklyn Industries, a Family Business With Style!
"That was the turning point," said Lexy. "We were doing too many things." And she was right, for them retailing provided direct access and input from their customers, daily cash flow, and control of all elements of merchandising and display.
11). AD:Tech The 10th Annual is Over. What Was In It For Main Street?
There were over two dozen break-out sessions during the 2 1/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter.
12). Britney Spears, General Hospital, and Ben Matlock: Understanding Psychographic Marketing
From start-up to exit strategy, companies follow a predictable development path.
13). How Much is Workplace Conflict Costing Your Company?
Instead of giving up and living with the conflict, even if it is just the nagging continual low grade stress caused by continual friction - stop and consider that you and everyone around you will be living the rest of their lives in the future you are creating today.