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1). The Advance Of Algorithms – New Keyword Optimization RulesMajor search engines like Google are constantly striving to ensure that sites at the top of their result pages offer invaluable information or service to their visitors. However, webmasters who are looking to make quick money while offering very little quality content are always finding new ways to beat the search engines at their own game. For this reason, search engines regularly change the methods they use to determine relevancy and importance of your site.