.: adwordsmiracle Profile and Articles
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1). Why some people should lower their Google Adwords click through ratesOnce you've started your Google AdWords campaign and chosen a great set of keywords, your ads may still need some work. No matter how relevant your keywords are, your campaign needs to woo your potential customers, not just freebie seekers.
This seems to be an area that most PPC marketers fall down on. With all this talk about click thru rate, people miss the bigger issue: the clicks are next to worthless if they don’t convert to sales.