.: horatio farquaar Profile and Articles

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1). The 3 Golden Rules professional Graphic Designers don't want you to know about
Ever wondered how some graphic designers always manage to produce beautiful looking designs for their brochures, website designs, logo designs? Talent...yes, it helps but there are a handful of more important things you can do that will have even complete beginners producing award winning design.

Forget everything you've ever been told about Graphic Design
There are some hard and fast things that graphic designers will insist are to be obeyed.

2). Do You need a sexy company logo or would a stinker be more effective?
The debate over how much of a companys large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

A company logo should make you stop and think.

3). 3 Steps to Creating A Knockout Corporate Logo For Dum Dums
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

Step 1 - Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc.

4). 5 ultimate graphic design mistakes - Things that graphic designers should avoid at all costs
1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck.

5). Winning Logo Design - How to earn big money from your logo designs
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.

Buy Low - Sell high
In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge.

6). A Career in Graphic Design - Working your way to the top of the creative industries
Creative Director
Lets start at the top and work down. Art directors, or Creative Directors are responsible for a creative team that may design work for magazines, television, advertising graphics, websites, or on packaging. A creative team can consist of layout artists, graphic designers, photographers, copywriters, and menial staff to do the work.

7). Freelance Design tricks - How to get away with murder in the workplace
Every large design company whether it's a multi-national branding corporation or a regular down at heel tatty magazine publisher needs to fill holes in the workforce. If the canny freelance designer plays his or her cards right, he can earn a tidy sum while essentially loafing at home. Here's how...

Have a handy repotoire of excuses lined up
Everyone has heard of the line 'the dog ate it.

8). Make your next Graphic Design Job Your Last. How to retire wealthy in a few easy steps
We've all dreamed of spending our working days reclinining back in a deck chair eating cheese sandwiches on an overcast summers day. But then we remember the mortgage/kids/wifes $500 a day drug habit and our fantasies turn to dust. It doesn't have to be this way. Here at www.mindtap.co.uk we show in 5 easy steps how you can quit that lousy Graphic Design job and spend the rest of your life living in easy street.

9). How to win new graphic design clients and keep old ones coming back
Everybody likes to see big fat pay cheques coming in, hell some of us even deserve them from time to time but what makes a client keep handing over the readies over and over again and how can you as a lowly graphic designer among a sea of equally unidentifiable no-marks hope to secure new graphic design or website design contracts? Best read on my friends.

10). How to Find A Trusted Graphic Design Company or Web Designer
It's long been held that trust goes a long way in building strong long term design relationships. Building all your hopes and dreams with one designer could leave you high and dry when they up their rates after you've committed to a job. So how do you go about finding a trustworthy graphic design company?

Word on the street
Some of the hippest young gunslingers are to be found hanging out in the gin palaces and opium dens of the ghetto.