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1)
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children’s bookshelf.
Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as The Cat in the Hat, Hop on Pop and Green Eggs and Ham.
The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who or where the audience is.
article tags: copywriting, marketing, communication, writing, copy, dr. seuss
2)
Write Website Copy That Sells - Try a Little Flesh with Your Flash
Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia.
But customers are not buying.
You wonder if it’s the writing. How can that be? You remembered the two key mantras for website content - “write for the search engines” and “write for the medium.” You used appropriate keywords to help search engines find you and traffic is up.
article tags: write, web, copy, that, sells
3)
Web site copywriter in the 21st century
The process of keywords search is well-known. However large the company can be, whatever industry it operates in there are usually some persons at the company who can perform this task. However, once the keyword search has been performed one should start working these keywords phrases into the text of your web-site. The person who performs this task is a web site copywriter.
article tags: web site copywriter, web site copywriting service
4)
6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”
I didn’t have a clue.
Of course, these days, I know more.
article tags: copywriting, writing, copywriter, writer, copywriters, writers
5)
Lower Cost & Increase Conversion of Your AdWords Ads
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen.
article tags: search engine copywriting, ppc, pay per click ads
6)
Pharmaceutical Copywriters are just what the doctor ordered- literally.
Pharmaceutical Copywriters are just what the doctor ordered- literally.
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast.
article tags: pharmaceutical healthcare advertising
7)
8 Strategies To Catapult Your Copywriting Skills To The Next Level
I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.
You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.
So without further ado, here they are!
Number one:
Always write your sales letter with the individual in mind.
article tags: copywriting, beginner, marketing, internet, internet marketing
8)
Value Added Copywriting
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you’re met with only blank stares.
9)
The Bible - The Source Of All Copywriting Secrets
I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting!
What do I mean by this?
Simply put, every copywriting strategy can be found FIRST in the Bible. This may appear to be a strong statement but I challenge the reader to prove otherwise.
article tags: copywriting, sales letters, internet marketing
10)
Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers
Add a little sparkle to your ad copy and increase your sales. Get started today with one or more of these tried and true techniques.
1.Hand Written Letter. Write your ad on a piece of paper scan it, optimize it, then publish the ad on your web page. Your sales will always increase when you add a personal touch.
2. Publish Famous or Respected Customers.
article tags: copywriting, ad copy, increase sales, sales
11)
22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web.
You need to get inside peoples’ heads.
Start with your clients. They know their business and their customers better than you do. (If they don’t, they should. You can help them learn more.
article tags: copy, marketing, creative, clients, customers, business, web, copywriting, tips, successful
12)
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don’t – a commercial imperative.
Because the copywriter’s audience is driven by the realities of the business market, so too is the copywriter.
article tags: website copywriter, copywriting
13)
Writing The Perfect Sales Letter
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter.
14)
The most sacred secrets of copywriting services
Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit. Words can convince other people to hold a particular point of view or adopt certain way of live or belief.
article tags: copywriting services
15)
8 Steps To Irresistible Email Copy Every Time
=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else.
article tags: email marketing, copy writing
16)
Copy Makeovers Made Easy
Copy makeovers can work magic.
Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.
Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first.
article tags: selling, sales, small business marketing, advertising, marketing, small business, business, sell more, make more sales
17)
The indispensable qualities of professional copywriter
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment.
article tags: copywriter, writing article, create press release
18)
Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done.
That's really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a successful site with a continual stream of orders.
article tags: copywriting, seo copywriting, search engine copywriting
19)
Writing SEO Copy – 8 Steps to Success
We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance.
article tags: seo copywriting, writing copy for the web
20)
Internet Copywriting - Make Your Offer Irresistible!
Want to increase your online sales? Make sure your offer is one they can't pass up!
Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer.
A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched.
article tags: copywriting, internet copywriting, online copywriting, irresistible offers, offer irresistible, irre
21)
Professional Advertising Copywriting Experts London UK
Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office – “Anything good happening?” “Well, it’s good you aren’t here” – and that’s about it. Didn’t even bother to travel 30 miles to take up the offer of a free lunch at Cornwall’s most famous seafood restaurant though, as this was compensation for a lunch I had there last year that pole axed me for three days with food poisoning, my non-attendance wasn’t 100% sloth related.
article tags: professional advertising copywriting experts london uk advertising and website design company london uk
22)
Pharmaceutical Copywriters are just what the doctor ordered
So you are just getting out of college. You want to earn your living as a writer, and you decide on a career as an advertising copywriter. Naturally everyone wants to write the next great sneaker ad, or be the brainchild of the newest 20-year Vodka campaign, right? Not so fast. While a career in “consumer” advertising has always been the benchmark of the industry, more and more young copywriters are finding their way in the growing world of pharmaceutical advertising.
article tags: dola group
23)
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.
1) Invest in a website
The best place for any freelance advertising copywriter or website copywriter to start is to fork out for a website.
article tags: freelance copywriting
24)
Sales Letters that Sell!
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart.
If the heart’s in it, the brain will follow.
article tags: sales letters, writers, writer, writing, copywriter, copywriting, letters, mailers, email writer
25)
42 Questions for Achieving Optimal Website Writing Results
The foundation for creating advertising copy that floods your newly designed website’s copy with cash-in-hand ready-to-buy customers is forged from the interview process between you and your copywriter. Subsequent research and the creation of a dynamite promotion all stems from the critical information gathered about your business, your product and service, your customers and your competition.
article tags: website writing, website copy, website advertising
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