.: Copywriters Top Related Articles
1). It’s Not Funny Unless it Sells
We've all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren't even funny.
Humor has its place
Does humor really work in advertising? Is it okay to get a few laughs when talking about your product or service? Does humor sell? There are no absolutes, no easy answers.
Article tags: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
2). Copywriting is Not Archery: Taking Aim at the Hidden Heart of Your Prospect
Good copywriting is a hunt for the ever-changing heart of your prospect -- not the simple techniques of aiming at a visible and stationary target.
Article tags: copywriting, copywriters, headlines, copywriting books, copywriting software, copywriting courses
3). How To Get 50% of Your Freelance Fee Up Front —And a Whole Lot More!
Most copywriters cheat themselves when it comes to getting paid. This article shows how to get half the fee up front and how to protect yourself with a "smart" fee agreement for copywriters.
Article tags: copywriters, fees, contracts, coach, freelance
4). 6 Reasons Why Case Studies Are A Terrific Market For Freelance Writers
I remember the first time a client offered me a case study writing assignment.
I was petrified.
It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”
I didn’t have a clue.
Of course, these days, I know more.
Article tags: copywriting, writing, copywriter, writer, copywriters, writers
5). Closing in on Effective Advertising
Get out all the ads you ran last year. Go ahead. Tear them out of your magazines or newspapers (if you’re lucky enough to have proof sheets, so much the better). Tear out your competitor’s ads too—as many as you can get your hands on. Next, fold the company names, addresses and logos out of view. If the company names are in the headlines block them off with paper and tape.
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
6). Top Internet Marketing Blunders and How to Avoid Them
Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself on the basics of site design and content. And if you fail to learn the most important aspects of web site creation? You will most likely commit some of the deadliest internet marketing blunders the World Wide Web has ever seen.
Article tags: internet marketing, website design, content, navigation, copywriters, marketing, promotion
7). 9 Tips for Better Copywriting
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is and be.
These “do-little” verbs only occupy space and state that something exists.
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
8). Should You Write a Long-Copy Ad or Keep it Short?
Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information?
The 80-20 rule says 80% of the people only read the headline (and maybe a caption, if you have one).
Article tags: copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
9). 9 secrets Mark Twain taught me about advertising
“Many a small thing has been made large by the right kind of advertising.”
Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration.
Article tags: advertising, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
10). The One Word Every Prospect Craves
It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."
I’m talking about "you."
"You" is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, "Unless the reader regards himself as the target of your message, benefit can’t exist.
Article tags: copywriting, copy, you, free, new, savings, marketing, copywriter's, your, you'll, you've, yours
11). 12 Sales-Boosting Strategies
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.
Give your product a distinct personality.
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition.
Article tags: marketing, copywriting, copywriters, writing, advertising copy, ads, brochures, mailers, web content
12). Perfect Grammar Is for Sales Sissies
If you’re like me, you’re not writing that banner ad, Web site, or landing page to make your English teacher proud. You’re writing to sell.
If you get an “A” while you’re at it, great. But don’t count on it. To get prospects to click, call, or buy, you’ll need to take some liberties with the English language.
As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.
Article tags: marketing, grammar, copywriter, copywriting, sales, copy, prospect, copywriters, direct response
13). 7 Essential Tips for Reviewing Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
How can you avoid this dire marketing situation?
By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approving copy.
Article tags: copy, copywriting, marketing, sales, audience, customers, review, process, copywriter, copywriters
14). How to Make Your Article Titles Sell More
Article titles are the headline for the article. Make sure they include a powerful benefit to the reader.
Article tags: articles, article writing, internet marketing, copywriting, copywriters, copywriter, online marketing, arti