.: Direct Marketing Top Related Articles
1). Seven Ways to Use Market Segmentation at a Health Plan
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere.
Article tags: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management
2). B-to-B direct mail: Don’t get lost in the details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.
Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn’t matter what color paper you use—if you’re mailing to the wrong people with the wrong offer, your campaign is going to bomb.
Article tags: direct marketing, b2b, direct mail, sales leads
3). Fishing & Lead Capture - Part One of Three
"Those worms are good enough to catch the sunfish around the edge, but you gotta use some liver and cast out to the middle to catch the big cats."
The ol' fella was right - good advice for that place and time. I caught more catfish that day than I had all summer.
Fishin' and lead capture. They're not so different.
Right bait... right place... BAM! You get a strike - someone drops their contact info into your autoresponder form to get some of that sweet smellin' bait you've offered them.
Article tags: lead capture, email marketing, network marketing, list building, internet marketing, direct marketing
4). Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
This is the fastest way to increasing your direct mail marketing.
This article lays out the internet tools that are traditionally thought of as online marketing tools that can show the way to increase your offline marketing results significantly.
Article tags: marketing, test market, direct marketing, direct mail, overture, googleadwords
5). Harness the Sales Power of Niche Marketing
Copyright 2006 Joel Sussman
The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing.
Article tags: target marketing, niche marketing, sales and marketing, direct marketing, marketing strategies, sales objections, direct mail marketing, marketing resources, marketing tools
6). Getting More Customers
Surveys show that 85% of success in life relates to your communication, human relations skills, and "emotional intelligence”.
Joe Batten, an American motivational speaker said: "Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way.
Article tags: customers, direct marketing
7). Internet Marketing Secret - How to Double Your Sales Overnight
What if you could double your sales overnight by applying just one Internet marketing secret?
One of the greatest secrets of direct marketing is that it is scientific. With many forms of advertising, you cannot tell which ad or marketing campaign produced the results. But smart direct marketers know exactly which ad or sales letter produced what results because the results are tracked and measured.
Article tags: internet marketing secret, internet marketing, direct marketing, internet marketers, direct marketers, split testing
8). Direct Email Marketing Keeps You Linked To Your Customers
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They’re gone into the abyss that is the online market place, possibly never to return again.
Article tags: direct email marketing, email marketing, promotion, advertising, online marketing, direct marketing, eliteweb, increase traffic, email promotions, email newsletter, mailing list, online coupons, onlin
9). Membership Marketing – it’s More than Magazines
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to be gaining traction in today’s marketplace.
The world’s largest circulation magazine
Yes, it’s AARP, The Magazine, which arrives at 24 million households each month.
Article tags: direct marketing, circulation marketing, membership marketing, loyalty, direct mail, association, memberships, publishing, clubs, members, association marketing, benefit package, member forums, member
10). Boost Your Bottom Line with a Power-Packed Headline
There’s an old saying… curiosity killed the cat. Let’s face the facts; cats aren’t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example… headlines!
Headlines either suck us into their vacuum or repel us instantly. How many times have you picked up the newspaper.
Article tags: direct marketing, headlines, copywriting
11). Direct Email Marketing Made Easy
Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Thanks for being a loyal customer,” it says. “Next time you come by, let us treat you to a free dessert.
Article tags: direct email marketing, email marketing, promotion, advertising, online marketing, direct marketing, eliteweb, increase traffic, email promotions, email newsletter, mailing list, online coupons, email
12). Cash in on Neighbors
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not…
If you’ve ever had a bad experience with a neighbor, you know just how much those invisible people really know about you.
Article tags: direct marketing, neighbors, mailing list
13). Sorting the Mail and Eliminate Junk
Try this method to eliminate junk mail...it really works!
Article tags: junkmail, mailing list, telemarketing, email list, direct marketing, mail, telephone, consumers, opt-out
14). Fishing & Lead Capture - Part Three of Three
In parts one and two we overviewed fishing for leads, then went into detail on baiting, presenting and setting your hook on new leads for your business.
Of course, the purpose of your lead generation is to sell a product, service, or opportunity. That's your number one priority - to make contacts and turn them into customers.
You've gotta land that fish.
Article tags: lead capture, email marketing, network marketing, list building, internet marketing, direct marketing
15). Effective Direct Mail Campaigns
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.
Article tags: direct marketing