.: Joy Gendusa Top Related Articles
1). Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one.
Article tags: direct mail postcards, direct mail, business postcards, marketing, direct mail marketing, postcards, joy gendusa
2). Starting Small Business Promotional Campaigns
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?
How are you going to go about getting your public to know you even exist?
Promote! Promote! Promote!
Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer.
Article tags: direct mail postcards, direct mail, business postcards, marketing, business marketing, direct mail marketing, postcards, joy gendusa
3). Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.
The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, mortgages, mortgage marketing, business postcards, joy gendusa
4). Business Marketing Strategy
What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa
5). Find the Goldmine within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?
You probably already have some great customers, probably not as many as you would like though.
Article tags: direct mail postcards, direct mail, direct mail marketing, marketing, postcards, business marketing, joy gendusa
6). More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Article tags: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, marketing, postcards, joy gendusa
7). Postcards – Picture Perfect Promotion
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, postcards, business marketing, business postcards, joy gendusa
8). Raise Your Income!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces.
The answer is astonishingly simple. Too simple maybe. But I’ve seen it work over and over again with our customers in every line of business you can imagine.
You have to promote. Your income is determined by how much marketing you do.
Article tags: direct mail postcards, direct mail, direct mail marketing, business postcards, business marketing, postcards, joy gendusa
9). Specialized Mailing Lists Make All the Difference
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren’t wasted. There are a few different ways that you can get an adequately targeted list.
As always the first step is to determine who your target market will be.
Article tags: direct mail postcards, direct mail, business postcards, direct mail marketing, mailing lists, postcards, marketing, customer lists, joy gendusa
10). Direct Mail Postcard Rules
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa
11). Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make it better. Not!
In business or in marketing, change is not always good. When you have certain promotional actions that are in place making things happen, or in better terms, making you money – don’t change them! Why do I say this? Because I see it time and time again.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, marketing, postcards, business marketing, joy gendusa
12). Internet Marketing with Postcards
On-Line Marketing Strategies
These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business - large or small.
Remember: You can't put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there.
Article tags: direct mail postcards, direct mail, marketing, direct mail marketing, business marketing, postcards, business postcards, joy gendusa
13). Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.
A little less obvious.
Article tags: direct mail postcards, direct mail, marketing, business postcards, direct mail marketing, postcards, business marketing, joy gendusa
14). Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:
Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You
Have Had Before!" You might run right out and try it, but more than likely, not.
Article tags: direct mail postcards, direct mail, postcards, marketing, business postcards, direct mail marketing, business marketing, joy gendusa
15). The Importance of a Marketing Plan
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.
This is how you do it:
1. Figure out how much money is in your budget.
As we all know, marketing of any kind costs money.
Article tags: direct mail postcards, direct mail, marketing, business postcards, direct mail marketing, postcards, joy gendusa