.: Podcasting For Profit
Category:Home / Internet / Technologies / Podcasting
So you have a podcast. That’s great, but don’t quit your day job just yet. Unfortunately, unless you’re Ricky Gervais it might be more than just a little difficult to make money off podcasting. If you are Ricky Gervais: A.) Can I borrow some money? B.) Can I guest star on the new video podcast?
So why aren’t there more podcast millionaires? Most podcasts don’t have the audience necessary to generate any significant ad revenue. The other problem being that as podcasting grows, so do the number of shows targeting the same audience. The larger and more successful podcasts can generate revenue by charging subscription fees for their shows, or even by charging for the back catalogue of shows. Even amongst the larger corporations, excepting The Wall Street Journal, and Consumer Reports, most haven’t been able to sell enough subscriptions to their web-based content to be anywhere close to profitable. Apparently just having a recognizable brand isn’t enough to sell subscriptions alone.
The key is finding ways to make podcasts engaging, and effective. Right now businesses are using podcasting as a marketing tool to attract clients in much the same way that blogs lead to exposure for other businesses. There is no reason that podcasts can't generate revenue. For example if you host a show on llama herding, it’s possible (although not probable) that 2,000 llama herding enthusiasts might subscribe. If you have a large niche marketing then advertising might work for you. Who’s to say that if an enterprising podcaster rounded up an audience of 7,000 listeners interested in basket weaving, then why wouldn't a basket weaving company want to advertise to that audience? The key is finding a podcast with quality content and advertisers who need to reach that specific audience. What is needed essentially is a matchmaker of sorts to help the shows and advertisers find one another.
The other problem is getting web users to find and subscribe to podcasts. While it may seem like just about everyone knows about podcasting the truth is that there is a good majority of people who still haven’t. In an interview last year Yahoo Chief Products Officer Geoff Ralston pointed this particular problem out. “…the fact is that what we really want to do at Yahoo is to bring podcasting to the mainstream, and for that to happen people have to learn about it. So we’ve created a site where it’s really easy to learn about it, and like I said, you’ll be able to find podcasts eventually everywhere on Yahoo. So as you’re reading your news, which of course many millions of people do every day week, and month on Yahoo, you will start to be introduced to podcasts and start to be introduced to the podcast experience of the site and that will actually start to bring you into the community of podcasters. And it is a community! One of the key aspects of Yahoo Podcasts is that the community is what gives it strength and gives the feeling of the site. The site also allows people to rate podcasts to create the ability for people to find the podcasts that matter."
Podcasting is still a new medium and so there’s plenty of room for growth and change. The real key to making money with podcasting is finding a way to use traditional methods of generating revenue along side newer methods. The key in a young industry, like podcasting, is experimenting with different methods, not being afraid to adapt new business models, or even inventing your own. So Ricky Gervais may have an easier time making money at it, but that’s not to say that it’s impossible for anyone else.
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Article Source: http://www.articles32.com
Jennifer Kothe is the talented marketing coordinator at Internet Traffic Solutions (www.itsontarget.com) which is a full service marketing agency that offers clients a profitable way to get the attention of their target audience online.
.: New Podcasting Articles
1). Business Idea: Podcasts
Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.
So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences.
2). What is Podcasting?
Odds are you’ve heard the term “podcasting.” It was even selected by the editors of the New Oxford American Dictionary as the Word of the Year for 2005. But what exactly is it?
In its simplest terms, podcasting is a method of publishing audio files to the Internet, which can then be automatically downloaded to a computer, iPod, MP3 player or other portable media device.
3). Benefits of Business Podcasting
Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.
4). Interviewing For Your Podcast
People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.
Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.
1. Prepare for the interview.
5). Podcasting: How to Make a Video Podcast
Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers can also share their work with the world.
So how do you go about making your own video podcast? To make it easier on you, use a digital video camera.
6). Podcasting - Its Beginnings, Significance, and Future Direction
What is podcasting?
“Podcasting” is a term coined from the Apple Computer Corporation product – the iPod, which is a portable digital audio device that lets its users store music from their computer to the device so that they can listen to it anywhere, anytime.
However, the term is no longer exclusive to the actual iPod product. It now can mean any software and device system that allows the user to download audio (usually in MP3 format) and store onto the device for the user’s listening.
7). Podcasting Software - 10 Essential Tips
Podcasting has come a long way from its birth in 2003. In a little less than a year after that, Podcasting had become very popular around the world, with more and more information available to everyone. Now, you can hardly find a single person who hasn’t at least heard of the word podcast.
More than just looking for podcasts and listening to them, the interesting thing to do for many is to create their own podcasts.
.: Top Podcasting Articles
1). A Brief History of Podcasting
Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.
Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting.
2). Podcasting – Is It Right For Your Website?
I have been seeing the word podcasting floating around the Internet for a while. And actually read an article that stated it’s arrival. However, it never really gave me any information about Podcasting. And yes, my curiosity got the better of me. I decided it was time to find out more about podcasting, and learn the what and how—and if it could help my business.
3). The History Of Podcasting
What we know as a podcast had its beginnings in the creation of MP3 files that could be downloaded and played on the iPod device developed by Apple Computer. The release of the iPod encouraged people to share their music with others. They then realized that they could create, upload, and download information other than music. Some iPod users reverse engineered the device and loaded various types of firmware or operating system software.
4). Funny bones: Comedy podcasts on the net
Podcasts are enjoying a growing popularity all over the world. Its unique delivery system (podcast files in MP3 format being downloaded into computers automatically upon subscription) and the fact that you can bring it and listen to it anywhere through portable music players is contributing to its continually increasing subscriber base. Of course, the fact that it is all free is a big attraction for anyone, and add to that the relatively easy way of availing this great new application.
5). What Are Podcasts And How Can They Help Your Business?
So what exactly is a Podcast?
The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO for audio programs. In fact, a podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download.
6). Business Idea: Podcasts
Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.
So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences.
7). The Use of Podcasts in a Marketing Campaign
Podcasts are short radio-style audio programs that users of online audio, mobile audio and iPods (or other portable digital audio players) can download and listen to whenever and wherever they like. The Pod cast medium is still in its infancy as a marketing medium.