.: Positioning Top Related Articles
1). Seven Ways to Use Market Segmentation at a Health Plan
Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere.
Article tags: medicare, seniors, marketing, segmentation, research, analysis, positioning, new markets, direct marketing, channels, strategy, health plan, insurance, coverage, drug, medical, management
2). Get The Most Out Of Your SEO Professional
Many businesses go through all kinds of steps before hiring a search engine optimization professional. Unfortunately, they often then sabotage that person from the outset.
Get The Most Out Of Your SEO Professional
As a person providing seo services, I can tell you there is one area that is almost always a point of conflict with clients. This area has to do with communication, particularly from the client to the person or business handling the seo campaign.
Article tags: seo, search engine optimization, placement, positioning, firm, professional, expert, ecommerce, marketing
3). 33 Reasons To Do A News Release
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing.
Article tags: public relations, pr, marketing, communications, advertising, email, newsletters, positioning
4). What You Should Expect From A SEO Professional
For many businesses, search engine optimization is a confusing subject. To get the most out of it, you need to define the role of the person or business handling the seo.
What You Should Expect From A SEO Professional
Speaking as someone who provides search engine optimization services, I can tell you there is a lot of confusion regarding the role of a seo professional.
Article tags: seo, search engine optimization, professional, expert, guru, ecommerce, placement, positioning, rankings
5). Why do Niche Websites Have an Unfair SEO Advantage?
Many websites use no intentional SEO at all but show up high in the rankings for popular searches. What does a good site naturally do that we SEO folk should know about?
Article tags: seo, keywords, related, google, pagerank, natural, rankings, niche, positioning, search engine, results
6). Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck
Smaller but more focused marketing efforts are frequenly better for the small business owner.
Article tags: small business marketing, sales, marketing, positioning
7). Link Popularity: How to Boost Your Rankings
So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo through their new feed systems.
Article tags: search, engine, optimization, services, meta, tags, rankings, improved, ranking, positioning, placement, specialist
8). To Buy A Fat Pig
What does buying a fat pig have to do with your business? Stick with me and all will be revealed.
Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.
Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream.
Article tags: public relations, pr, marketing, communications, advertising, email, newsletters, positioning
9). Ride The Gray Train To Increased Profits
Something is roaring into the business community’s depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.
Self-indulgent Baby Boomers want what they want, now.
Article tags: public relations, pr, marketing, communications, advertising, email, newsletters, positioning
10). Six Tips For Perfect Email Pitches
Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.
Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can't get to the point in your subject line in 10 words or less, you need to work on your message.
Article tags: public relations, pr, marketing, communications, advertising, email, newsletters, positioning
11). Marketing's Magic Bullet
Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part.
People buy this tripe because they want "simple" and "no effort" ways to move their business forward.
Article tags: public relations, pr, marketing, communications, advertising, email, newsletters, positioning
12). Differentiate or Die - 3 Keys to Eclipse Your Competition
Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. Worse yet, there’s probably a competitor out there that already plays a bigger and better game than you. So what can you do about it? Well, here are 3 keys you can start applying immediately to differentiate and separate yourself from the pack:
Positioning.
Article tags: marketing, differentiate, positioning, relationship marketing
13). Driving Your SEO Professional Insane
Checking the rankings of your site in the search engines can become addictive. This is fine so long as you do not drive the person handling your seo work insane.
Driving Your SEO Professional Insane
What are the first words out of a search engine optimization professional’s mouth when talking to a potential client? This is going to take some time.
Article tags: seo, search engine optimization, professional, rankings, serps, positioning, placement
14). Create A Marketing Edge With Positioning
Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn't difficult to do and it helps you move towards that most desirable of states - a marketing edge.
Article tags: internet marketing, strategy, positioning, customer relations, conversion
15). Guerilla Versus Gorilla - Small Companies Can Win
We make our living as guerillas – not the bad kind, but more of a freedom fighter. By using the term ‘guerilla’ I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters.
Article tags: guerilla marketing, gorilla, positioning, brand, branding, marketing, business strategy