.: Postscript Top Related Articles
1). Designing Strong Direct Mail Letters
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.
Article tags: direct mail, letters, typography, postscript, design, call to action