.: Press Clippings Top Related Articles
1). Brand Management -- Beyond Marketing
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.
The Dictionary of Business and Management defines brand as: a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.
Article tags: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser
2). Change Your Tone - Media Coverage Shouldn't Be Toned By Software
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of "BlackBerry thumb" -- but nevertheless getting your media coverage electronically has never been easier or more mobile.
Article tags: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser
3). Communications Analysis: Real-Time -- Benchmark for success in 2006
You've just reviewed the final results of your last pro-active media campaign to launch that
new product or service. The numbers look pretty good: media impressions were in the millions;
coverage was evenly split between broadcast and print; and a leading national paper ran three
stories on the launch-pretty impressive. But could it have been better?
Analyze this
Analyzing issues or campaigns is the first big step in truly understanding any communications
success or failure.
Article tags: media analysis, news, articles, media monitoring, press clippings, media measurement, media intelligence, media relations, pr, public relations, brand, mediamiser