.: Small Business Web Site Top Related Articles
1). Your Small Business Web Site
A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. Almost 60% of Canadians had access to the internet at home in 2003, and around 8 million had regular access to the internet from somewhere, either at home, at work or at school.
And that’s just in Canada.
Article tags: small business web site, small business website
2). Web Site Copywriting for Search Engines - Keywords
Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.
Article tags: small business web site, web site copywriting, web site copy, web site content
3). Can Your Small Business Afford Not to Have a Web Site?
I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this article, I’m going to discuss my “opinion” on one reason why, even if your target market is strictly local, your small business can’t afford not to have a web site.
A few statistics from Statistics Canada to start us on our way-.
Article tags: small business web site
4). Will People Really Read Your Small Business Web Site?
You may have spent quite a bit of time designing your web site and writing the copy for it, or you may have spent quite a bit of money and had it all done by a professional designer and copywriter.
But there are about 4 billion websites on the internet. That’s a lot of competition for your site, so how do you get people to actually read your copy? There have been several interesting studies about website reading patterns and usability.
Article tags: small business web site, web site copywriting, how to write content for your website