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1). The Benefits of Reciprocal Linking
Linking and link exchanges are when two websites agree to display one another’s websites URL on their website. This usually happens o a specifically made page - The Link Page.
Why Link Exchange?
Links pages generally don't make great reading, their main purpose is to drive traffic and increase your websites popularity. They do this in an advertising promotion way.
Article tags: links, reciprocal linking, link exchange, top lists, banners, link directories, link farms