.: Values Statement Top Related Articles
1). Make More Sales by Counteracting Fear
Copyright 2006 Joel Sussman
Possibly one of the biggest obstacles to making a sale or increasing your client list is fear: fear of making the wrong decision, fear of being ripped off, fear of getting lousy service after the sale. Two things fuel that fear: personal experience and news headlines.
Case in point: A couple years ago, I tried out a new dentist based on a full-page ad in the yellow pages and the credentials listed on his web site.
Article tags: integrated marketing strategy, mission statement, values statement, vision statement, customer satisfaction, internet marketing, traditional marketing, press releases, web site marketing, brochures