.: Web Site Copy Top Related Articles
1). Web Site Copywriting for Search Engines - Keywords
Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.
Article tags: small business web site, web site copywriting, web site copy, web site content
2). Should I Use "We" or "I" On My Coaching Site
Writing content for your web site can be a royal pain in the you-know-what. One part of the challenge is whether you should use "we" or "I" when writing content for your web site.
There are actually two problems within this issue:
1 - The obvious - whether to use "I" or "we"
2 - A bigger, deeper, hidden problem
Let's start with the first one.
Article tags: coach, coaching, coaches, web site, website, writing content, web copy, web content, website content, web site content, website copy, web site copy
3). The Problem With Those Long Web Site Letters
I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor).
Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program.
Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more.
Article tags: marketing, advertising, web promotion, web site copy, sales, home business