.: Writing Copy Top Related Articles
1). To Hype or Not to Hype?
One of the discussion lists I follow had quite an exchange of messages about the place of hype in writing.
Hype, of course, generates emotion, and we see it used extensively in sales copy. But it also turns up in some employee communication, and especially in staff newsletters when the wrong people get involved.
But getting back to the discussion; as it evolved it became clear that hype comes in two kinds, a good kind and bad kind.
Article tags: copywriting, writing copy, sales copy, communication
2). Creating Copy That Attracts Customers.
Learn to write prose that keeps customers buying.
Article tags: writing copy, copywriting, selling, publicity, pr
3). Writing Copy That Sells - What's The Big Secret?
When someone buys a product, what they actually are buying is the benefit of owning that product.
A woman buys a gift to celebrate a birthday or express a thank you... but deep down she wishes to be generous, thoughtful and remembered. A man buys a new set of golf clubs – his old set might be a bit worn out, true... but he's really hoping this new set will knock strokes off his game and improve his prestige at the clubhouse.
Article tags: writing copy that sells, writing copy, copy writing, targeted headlines